Lydia Duffy Email and Phone Number

Design magazines and publications, logos, local and national advertisements, collateral, signage, large format projects, vehicle wraps, tradeshow graphics, brochures, etc. Coordinate vendor bids, help with copy writing, set and maintain a production schedule for those clients with monthly publications and perform various administrative duties for the company.• Consistently recognized for fresh, innovative ideas and efficient turnaround• Earned award for Best Promotional Item for a poster designed as part of a multi-piece marketing campaign for Uptown Lexington• Branding initiatives: UNC-Chapel Hill Nutrition Research Institute, Kannapolis; UNC-Charlotte Bioinformatics Program; Downtown Chapel Hill • Direct Marketing Pieces: Brackett Company; Insite Properties; Pro Fit Rehab; An-Cor Industrial Plastics, Inc.; Patrick Beach, CPA; • Monthly Publications: Mecklenburg Medicine; University City Magazine; Lake Norman Currents Magazine; Cars.com; Friends of Forth Ward; Davidson County Focus

Assisted customers with inside sales orders for large-format printing projects, such as signage, vehicle wraps, tradeshow graphics, building graphics, etc. Provided support for outside sales staff with preparing quotes, communicating with customers, invoicing and accounts receivable. As Production Coordinator, I entered jobs into production, preflighted client files and sent to RIP, coordinated with TPM in other locations as well as outside vendors for installation, tracked production to ensure deadlines were met and products met quality standards before delivery or installation. Handled customer concerns and performed various administrative duties.• Decreased turnaround time by improving production process• Increased sales by providing support to outside sales staff and organizing open-house events• Met with other offices as part of an on-going process improvement team• Streamlined marketing materials for sales presentations

Initially hired as ad designer, promoted to Art Director within 2 months. Chiefly responsible for the production of 2 monthly and 2 annual parenting publications, marketing materials for 4-6 events per year and the production/maintenance of the company’s 3 Web sites. Managed design team, set/maintained production schedules to assure all deadlines where met. Arranged and directed photo shoots for cover images, designed both editorial layout and advertisements for the magazines, coordinated vendor bids and invoices.• Collaborated with Editor and Publisher to improve overall quality of all products• Instituted a digital printing process that streamlined production by 50%, saved thousands per year in printing costs• Developed new procedures and trained sales reps to increase efficiency of department by reorganizing ad production workflow decreasing turnaround by 30%• Negotiated vendor bids yearly to meet budget• Oversaw the production of the company’s 3 Web sites• Earned awards for cover concept and design