Lydia Valentova (Zackova) Email & Phone Number

- Developing and implementing a comprehensive external communication strategy to increase brand visibility and reputation mainly via tech, lifestyle end economy media and influencers.- Overseeing the creation of all external communication materials, including press releases, media kits, and company newsletters. - Managing media relations and building relationships with journalists and influencers. - Monitoring and analyzing media coverage and providing regular reports on the effectiveness of the company's communication efforts. - Managing external agencies.- Ensuring brand consistency across all channels. - Developing brand strategy and creating measurable milestones for implementation. - Implementing seasonal and launch campaigns, measuring performance against KPIs, researching market trends. - Managing digital projects and social media strategy, including working with infuencers. - Creating and implementing digital communication marketing strategy, including local videos and coordinating Google ads and campaigns. - Analyzing data from various sources to improve visibility.- Defining global presence by delivering localized strategies that align with our global brand strategy. - Responsible for Communication and Marketing budget (over 600k USD).Major achievements: - Media campaigns resulting in over 4 100 media placements within one year exceeding media value 3 765 000 USD contributing significantly to brand visibility and market presence.- Successfully elevated the company to the second position in Share of Voice (SOV), surpassing the previous rank of fourth.- Established and nurtured strong relationships with journalists, culminating in a first-place victory for Xiaomi in the Corporate Games, where journalists represented the brand.- Achieved a staggering increase of over 700 % in website visits during strategic campaign periods, underscoring the effectiveness of digital initiatives and engagement strategies.

- Continuing with Spokesperson and Communication strategist role. - Team leader of 5 marketing specialists (planning, controlling, supervising, motivating).- Responsible for overseeing all activities within a team. - Responsible for deciding how to approach tasks and develop a plan to accomplish them. - Responsible for determining the goals that members will work toward. - Resolving confict. - Developing team strengths and improving weaknesses.

External communication:- Preparation of company communication strategy (company credibility image strategy and improvement of brand awareness). - Preparation and execution of top management personal PR strategy. - First point of contact between media and the company. - Establishing and maintaining strong relationship network with important journalists. - Regular public appearances (Teleráno, Dámsky klub, Ranné noviny, Európa2). - Inspiring media with interesting topics, pitched ideas to media. - Member of crises management team/ minimizing negative publicity/ preparing crisis communication of the company. - Being a part of the team during the big rebranding of the company in 2017/preparing all communication strategy of rebranding. Internal communication:- Connecting external and internal communication. - Making sure all internal communication materials, including newsletters, memos, and emails were in line with external communication. - Fostering a culture of open communication within the company, and work closely with other department heads to ensure that information is shared effectively. CSR:- Responsible for CSR: Na každej škole záleží - Developing and implementing the company's CSR strategy, including identifying and prioritizing key social issues.- Coordinating with other departments to ensure that CSR initiatives are integrated into all aspects of the company's operations. - Identifying and building partnerships with NGOs and other organizations, to advance the company's CSR objectives. - Monitoring and reporting on the effectiveness of the company's CSR initiatives, and identifying areas for improvement.

- Elaboration of complex PR strategy and realization of both communicative policy and clients‘ strategy- Design, preparation, realization, monitoring and efficiency assessment of PR campaigns, actions and events- Building good relationships with clients, media representatives and influencers- Customer care (counselling on client’s communication strategy, building positive reputation and public awareness of the clients and their products, counselling in crisis communication and on work with media, providing media outputs for the client)- Responsibility for uniform and comprehensive brand communication, as well as those of particular clients‘ products - Press conference preparation (from realization to presenting press conferences)- Writing and controlling press releases- Team leadership of 6 PR specialists (planning, controlling, supervising, motivating)- Selection of clients: Bepon, Klenoty Aurum, Panta Rhei, Ozeta, Slovenske pramene a zriedla, Naturprodukt (Doliva, Lacalut, Alga San)- Oraganization of Diamonds of Slovak Business - the fast growing SME companies in Slovakia (complex organization of gala event - communication with companies, media partner, external networkers, etc.)

- Articles correction and contact with media partners- Participation in design, creation and realization of company‘s communication policy and strategy - Coordination of cooperation with agencies and advertising companies (preparation of materials for advertising, graphic design of materials (booklets, etc.)- Participation in preparation of the event „Diamanty slovenského biznisu“ (Diamonds of Slovak Business Awards) – awarding the fastest growing SME companies (preparation of the overall awarding concept, participation in setting awarding criteria for the companies, acquisition of business partners and a media partner, working on preparation, creation and realization of the project) - Organization of events for the company and business partners - Responsibility for the company’s website (website updates, visual display of the website)- Organizaton of conferences and the contest „Vyhrajte investora“ (Win an investor) for NPO SLOVCA - Slovac venture capital and private equity association (preparation of the overall concept of the contest, acquisition of financial partners and the media partner, participation in event preparation, creation and realization)

Education record

Ing., Marketing And Commerce

High School