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Lydia White is a Product Design at Fictive Kin. She possess expertise in art direction, creative direction, graphic design, user interface design, photography and 19 more skills. Colleagues describe her as "I’ve followed Lydia’s career as she has grown from a junior designer at AKQA to a design leader who gives back to the creative community, brings artists and design thought leaders together, and inspires and mentors the next generation of creatives. Way to go, Lydia!", "Lydia has a distinctly fresh and original style that she brings to her work, and I was thrilled to have her design my interior design website while working at Mana Productions. She took all my images and created a sophisticated, cohesive and beautiful website that showcases my work in a truly unique manner. Lydia shared ideas, concepts & options in a way that helped me understand how the overall site was to function. She also designed my business cards, letter head, logo and envelopes for my business. I am extremely happy with the creative direction of my site and collateral and I constantly receive compliments on the work." Anastasia Faiella Faiella Design", and "Lydia has achieved the designer’s trifecta – she is excellent at design, web development and photography. Each of these talents are further enhanced by her excellent writing skills, flexibility to multitask across projects and her relentlessness to see the design vision executed with purity and perfection. Lydia’s imagination and curiosity make her a great team asset. She is a proactive self learner that keeps on top of the latest design trends as well as code techniques. On top of it all, she sets the standard for clean process and organization. Lydia is self managed, trustworthy, responsible and engages professionally with clients. At mana productions we considered her a dream team member. She has a great sense of humor, is fun to work with and made our clients very happy."
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Product DesignFictive KinCalifornia, United States -
Design Director, FounderGood Ancestors 2022 - PresentDESIGN FOR POSITIVE CLIMATE FUTURES. A digital product design studio that partners with early and growth stage companies to tackle our generations’s biggest challenges.2021 member of NEW INC, a museum-led incubator for people working at the intersection of art, design, and technology. -
Director Of Product Design, Global PlatformCondé Nast Feb 2020 - Mar 2021New York, Ny, Us -
Head Of Product Design, UsCondé Nast Aug 2018 - Feb 2020New York, Ny, Us• Led the design organization responsible for building and managing the team and developing processes and best practices to improve design impact, quality, and efficiency• Scaled the team 110% in 2019 and reduced turnover rate from 52% to 5% in my first year• Oversaw design for reader experiences across a large network of well-known sites, growth, content management and distribution software, and a global multi-tenant design system• Established robust user research and content design practices and teams to better understand our customers and internal users• Member of the Global Product Leadership team working to improve the overall product development organization and advocating for design• Built and nurtured relationships with senior stakeholders across teams outside our org such as data, marketing, support, and editorial; driving significant growth in subscription revenue, commerce and affiliate marketing, ad viewability, & audience engagement -
Adjunct Faculty InstructorParsons School Of Design - The New School Aug 2018 - Dec 2020New York, Ny, Us -
Design LeadBeme Jun 2017 - Feb 2018New York City, New York, Us• Led design for two early stage products including a real-time video based app utilizing machine vision• Spun up a lean research practice for continuous feedback and audience engagement• Designed and led multiple discovery workshops to better understand our problem space & users, generate novel product concepts, and increase collaboration between tech & media teams -
Head Of Product DesignTumblr Oct 2014 - Jun 2017New York, Us• Directed the strategy, development, and execution of product design and user research across all of Tumblr• Managed the designers embedded on cross functional product teams and led crits, bug hunts, and other rituals to ensure we were delivering quality experiences and meeting user & business needs• Worked with senior leaders to improve internal processes and support key initiatives• Partnered closely with product marketing on new releases & press• Ensured our work was shared & communicated effectively to executives as well as wider orgSpearheaded the official creation of the user research practice and made testing ideas and generating qualitative insights to better understand our user’s needs a fundamental part of the process• Worked in partnership with the Copy and Brand leads to nurture an expressive creative team culture and brand• As an individual contributor, I led design and strategy on various large initiatives including trust & safety, new media formats and gif search (later adopted for millions of users across all yahoo products), onboarding and login experiences, and new ad formats -
Interactive Art DirectorKettle Oct 2012 - Oct 2014New York, Ny, Us -
Ux Design & Art DirectionFreelance Sep 2010 - Sep 2012Select clients: Waldorf Astoria Hotels, Playskool, Nabisco / Ritz, Iams, Forest CityAgency partners: Organic, Razorfish, CO-OP Branding, Purpose Movements, Social Interactive
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DesignerMana Productions Jan 2008 - Sep 2010San Francisco, California, UsDesigned identities, websites, and software for social impact and startups. -
Co-FounderDinner Party Records Jan 2006 - Jan 2008Ran a small independent record label with a group of friends. In addition to releasing music we produced events in SF, LA, and NYC, hosted a weekly pirate radio show, and published a food blog called 'Feeding Fashionistas'
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Associate DesignerAkqa Jun 2006 - Dec 2007San Francisco, Ca, UsWeb and digital advertising design and concepting for brands including Target, Xbox, Nike, Microsoft, and Visa.
Lydia White Skills
Lydia White Education Details
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San Francisco State UniversityCommunication Arts
Frequently Asked Questions about Lydia White
What company does Lydia White work for?
Lydia White works for Fictive Kin
What is Lydia White's role at the current company?
Lydia White's current role is Product Design.
What is Lydia White's email address?
Lydia White's email address is ly****@****iaw.net
What is Lydia White's direct phone number?
Lydia White's direct phone number is +121260*****
What schools did Lydia White attend?
Lydia White attended San Francisco State University.
What are some of Lydia White's interests?
Lydia White has interest in Graphic Design, Airbnb, Physics, New York City, Organic, Brooklyn, Ethics, Restaurants In San Francisco, Hiring In New York, The Future.
What skills is Lydia White known for?
Lydia White has skills like Art Direction, Creative Direction, Graphic Design, User Interface Design, Photography, Interaction Design, Adobe Creative Suite, Logo Design, Typography, User Experience, Web Design, Graphics.
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