I have a special love for wedding design, creating personalised venue illustrations for couples and applying my designs. It's a creative way for me to combine my love of illustration with my professional graphic design skills to bring wedding graphics to life for a couple's special day.

- Developed and executed multiple weekly email marketing campaigns, each with distinct thematic strategies to boost customer engagement.- Integrated campaigns with tailored social media content and website promotions to drive sales.- Utilised the Adobe Creative Suite on a daily basis to create all set deliverables, gaining a particular profficiency at Adobe Illustrator, Photoshop and InDesign.- Led the design and development of the company’s new Trade website, ensuring seamless design consistency across both Trade and Retail platforms, with Adobe XD and website hosts WIX and Shopify.- Managed promotions, product launches, and site updates often and efficiently.- Implemented email automation workflows and e-commerce tactics such as call-to-actions, lightbox pop-ups and retargeting tactics to expand their customer base.- Delivered impactful packaging redesigns, conceptual product range rebranding, and produced three seasonal launch catalogues, all contributing to enhanced brand identity.- Performed high-volume image editing and ensured meticulous organisation of the company’s extensive product base.- Resolved customer queries and concerns over the phone with prompt and effective solutions.

- Played a key role in shaping the dynamic visual identity for the highly anticipated game title Asteroid Dice, leading the design of captivating branding elements that resonated with target audiences.- Delivered persuasive client presentations, effectively communicating design concepts and ensuring alignment with the brand's creative vision.- Leveraged a diverse range of industry-leading software, including Adobe Photoshop, Illustrator, and InDesign, to produce high-quality, visually stunning assets that enhanced the game's marketing and promotional efforts.- Conducted in-depth research on emerging design trends and industry innovations, applying insights to craft a forward-thinking and trendsetting design that positioned Asteroid Dice for success.

- Lead the full branding of new initiatives, creating collections of eye-catching high-quality print, digital and motion graphics.- Digitally and physically catapulting projects into the public arena within a collaborative design studio environment.- Strategised and actioned methods of making community work and volunteering desirable.- Adhered to strict accessibility guidelines and overcame the challenges of bilingual design.

- Generated branding for high-visibility events across all campuses, including ‘Go Green’ Week.- Designed promotional materials and social media content using the Adobe suite, to engage the student community in sustainable behaviour, habits and thinking via stories, social posts and blogs. - Ideated student events to spread awareness of more sustainable lifestyle choices, such as ‘The Swansea Stride’ event and a university Strava group, and designed promotional materials for social media and website usage to get students involved.