Lydia Mcbride Email & Phone Number

New York City Metropolitan Area

Brand Story Development and Marketing Strategist 2020-2021 Responsibilities: Established the House of Struts brand story through a combination of in-store and social marketing, content creation, and strategic brand collaborations / Planned and produced a series of captivating content, encompassing both paid and earned media, to elevate brand visibility and engagement / Initiated strategic partnerships, giveaways, and collaborations to drive unique visitors to e-commerce platforms and stimulate an increase in in-store foot traffic. Achievements: Successfully crafted and communicated the House of Struts brand story, creating a distinctive identity that resonates with the target audience / Positioned House of Struts as a prominent shopping destination, both locally and globally, through effective marketing strategies and collaborations / Achieved a significant social media following on Instagram and TikTok (19K totalt), enhancing brand awareness and engagement / Produced compelling content that contributed to the brand’s success in paid and earned media channels / Implemented a successful engagement scale, optimizing the Instagram algorithm for increased visibility and audience interaction / Established and nurtured strategic partnerships, giveaways, and collaborations, resulting in heightened traffic to e-commerce platforms, especially in-store traffic.

Great Barrington, Massachusetts, United States

Responsibilities: Marketing and Brand Research and Strategy / Qualitative and Quantitative Research / Graphic Design / UI/UX / Inventory Management / Social Media Management / Local Outreach / Curation and Management of brick and mortar (2,600 Square feet) Achievements: Successfully managed and curated a 2,600-square-foot brick-and-mortar establishment, achieving $75K in sales within six months / Conducted comprehensive research, establishing user journeys, competitive analysis, and consumer personas to identify touchpoints within specific target audiences/ Facilitated a solid understanding of consumer behavior and aided in positioning West By East’s unique selling proposition effectively in a competitive marketplace / Ensured cohesive communication design across all physical and digital assets, contributing to a unified brand identity / Developed and implemented a comprehensive social and brand opening strategy, showcasing West By East’s offerings (Vintage Clothing - Antiques) through a unique selling proposition, encompassing atmosphere, history, and behind-the-scenes insights into the transformation and opening of the store / Managed a successful Vintage Postcard Campaign, utilizing nostalgic imagery to resonate with the target consumer personas. The campaign included a compelling call to action, fostering the growth of a vintage community around West By East.

Responsibilities: Oversight of a team of 17 interdisciplinary members to execute and plan research, idea, and pitch to executive decision makers at P&G / Conducted and correlated checkpoints to ensure a cohesive overall strategy, fostering connectivity between work streams / Provided leadership in the creation of immersive client experiences through effective collaboration with various teams / Managed and connected multiple teams to ensure timely delivery of cohesive work, aligned with the decided art direction, strategy, and voice / Maintained oversight of final deliverables, ensuring they met high-quality standards and aligned with the project’s goals / Effectively navigated substantial time constraints to maintain project momentum / Achievements: Implemented a streamlined project management approach that facilitated the alignment of art direction, strategy, and voice across multiple teams / Achieved high-quality final deliverables, including an immersive client experience, exceeding client expectations / Created a positive and uplifting team environment, fostering a sense of pride and motivation among team members even in the face of substantial time constraints /

Responsibilities: Provided art direction, design, and strategic support for the summer campaign and product drop / Planned, shot, and edited a series of content and graphics / Assisted in the development of social campaigns, particularly for the Overtime Under Eye Mask Product Drop / Collaborated with a cross-functional team to address diverse marketing needs spanning merchandise, digital initiatives, and influencer marketing. Achievements: Successfully contributed to the planning, execution, and refinement of the summer campaign and product drop, resulting in engaging and visually compelling content / Produced and edited multimedia assets used across social media, website, and PR channels, leading to a feature article in HypeBae and more / Played a key role in the development and execution of social campaigns / Collaborated seamlessly with a multifaceted team to address varied marketing requirements, ranging from merchandise promotion to digital initiatives and influencer marketing / Contributed to the success of the Overtime Under Eye masks, the best-selling product, which has seen continued success through collaborations with other businesses since its initial drop.

Advertising And Branding, Junior

Design And Visual Communications, General

Bachelor Of Fine Arts - Bfa, Advertising