Through Fiery Creative, I provide independent branding and marketing services that are focused on promoting growth, facilitating systems implementation, and building a solid digital presence for businesses in Metro Vancouver.* Grow branding and marketing strategy, develop systems, and build a digital presence for businesses in Metro, Vancouver. * Manage projects and teams with an agile approach to grow services, deliver high-quality results, and meet strict deadlines.* Oversee all… Show more Through Fiery Creative, I provide independent branding and marketing services that are focused on promoting growth, facilitating systems implementation, and building a solid digital presence for businesses in Metro Vancouver.* Grow branding and marketing strategy, develop systems, and build a digital presence for businesses in Metro, Vancouver. * Manage projects and teams with an agile approach to grow services, deliver high-quality results, and meet strict deadlines.* Oversee all digital advertising, content, social media marketing, and graphic design services.* Optimize business’ digital presence with strategic marketing plans, resulting in +300% increase in engagement for clients. * Re-develop client web and e-commerce strategies by implementing UX design and SEO optimisation across platforms like Shopify, Shopify Plus, WordPress, and Squarespace.* Consult businesses to implement CRM systems such as Salesforce and HubSpot, focusing on data migration.* Conducted fit/gap analysis based on social media, web, and CRM analytics to develop bespoke functionality tailored for clients. Show less

* Lead all phases of creative strategy and development to reposition branding for presale project marketing and commercial real estate agency. Drive product and marketing initiatives to increase engagement, reach, and sales.* Oversee marketing strategy and implementation by guiding web and email marketing as well as project governance. * Manage projects and budgets across the digital, traditional, and social media advertising space for B2B/B2C clients, bespoke services, and our company.… Show more * Lead all phases of creative strategy and development to reposition branding for presale project marketing and commercial real estate agency. Drive product and marketing initiatives to increase engagement, reach, and sales.* Oversee marketing strategy and implementation by guiding web and email marketing as well as project governance. * Manage projects and budgets across the digital, traditional, and social media advertising space for B2B/B2C clients, bespoke services, and our company. * Develop guidelines, processes, and best practices to uphold strict branding standards, risk management, and high-quality content.* Approve of and plan visual assets for marketing campaigns in line with deadlines. Oversight resulted in +26% increase in positive sentiment toward brand within first month. * Maximise digital ad campaign performance, resulting in +251% increase in ROI from budget versus previous month. * Devise effective communication strategies in line with brand, including visuals, PR, copywriting, event planning, and A/B testing to determine optimal outreach and engagement approach. * Leverage data and metrics to deliver strategic campaign insights to clients and stakeholders. * Build relationships and collaborate with business partners, vendors, and creative agencies to develop integrated marketing initiatives for real estate projects, overseeing 10+ collaborations at a time. Show less

* Developed strategies, content, and social advertising campaigns to showcase brands and products for business clients. * Designed, executed, and managed advertising campaigns from inception to completion. Rebranded omnichannel campaigns for clients covering logo design, marketing assets, brand guidelines, websites, and digital.* Drove engagement and reach through curated content strategy. Reached 2.5m+ unique users in less than 300 days for a singular client with a restricted… Show more * Developed strategies, content, and social advertising campaigns to showcase brands and products for business clients. * Designed, executed, and managed advertising campaigns from inception to completion. Rebranded omnichannel campaigns for clients covering logo design, marketing assets, brand guidelines, websites, and digital.* Drove engagement and reach through curated content strategy. Reached 2.5m+ unique users in less than 300 days for a singular client with a restricted budget.* Analyzed metrics to understand campaign performance and presented results and updates to clients and stakeholders. * Served local and national clients, such as Front Row Insurance Brokers, Urban Systems, Ryerson University, Copeman Healthcare Centre, BC Dairy, and Better Together BC. Show less

* Managed marketing and product development teams, leading the project management of new fashion collections, assessing risks, planning budgets and catalogue production, and being responsible for all media buying.* Coordinated the executive production of photoshoots, styling, and the organization of collection launch events for key stakeholders.* Acted as Creative Director for all digital marketing initiatives: advertising campaigns, email marketing creation and workflow, sales funnel… Show more * Managed marketing and product development teams, leading the project management of new fashion collections, assessing risks, planning budgets and catalogue production, and being responsible for all media buying.* Coordinated the executive production of photoshoots, styling, and the organization of collection launch events for key stakeholders.* Acted as Creative Director for all digital marketing initiatives: advertising campaigns, email marketing creation and workflow, sales funnel development, design of new websites for each collection, online catalogues publishing, and more.* Create social media content calendars, ensuring all posts are properly aligned with the company's culture and brand, as well as respecting the visual message of each collection.* Created extensive project documentation to support the needs of marketing and sales teams, including marketing requirement docs and technical specifications for change management.* Lead and implemented all retail projects, establishing sales and brand goals, supervising sales associates' performance and schedule, product buying, media planning, and trade marketing analysis. Show less

• Managed all advertising and marketing campaigns, including budget planning and media buying, related to the brand’s identity position in the digital landscape for both B2B and B2C clients. • Acted as a lead on catalogs’ production, styling, and campaigns’ art direction, designing all merchandising promotional materials sent to retailers and general advertising materials.• Planned and executed internal marketing & communications campaigns.• Coordinated PR office, writing press… Show more • Managed all advertising and marketing campaigns, including budget planning and media buying, related to the brand’s identity position in the digital landscape for both B2B and B2C clients. • Acted as a lead on catalogs’ production, styling, and campaigns’ art direction, designing all merchandising promotional materials sent to retailers and general advertising materials.• Planned and executed internal marketing & communications campaigns.• Coordinated PR office, writing press releases, and original content to be promoted in all media channels, on and offline. Show less

• Developed original content and creatives assets, campaigns, promotions and giveaways for all digital media channels of the Morena Rosa Group’s brands - Morena Rosa, Maria.Valentina, Zinco and Joy (at the time);• Wrote articles and opinion pieces for the company's various blogs.• Gave assistance and covering in loco store’s opening days, conventions and any sort of event promoted and sponsored by the Group. I also gave assistance in content creation for the Groups and Morena Rosa… Show more • Developed original content and creatives assets, campaigns, promotions and giveaways for all digital media channels of the Morena Rosa Group’s brands - Morena Rosa, Maria.Valentina, Zinco and Joy (at the time);• Wrote articles and opinion pieces for the company's various blogs.• Gave assistance and covering in loco store’s opening days, conventions and any sort of event promoted and sponsored by the Group. I also gave assistance in content creation for the Groups and Morena Rosa Social Institute’s communication, with internal marketing initiatives. Show less

• Original content creation for International Fashion (fashion shows and trend fairs) and Male Fashion columns for the Brazilian website “Portais da Moda”;• Online coverage of Fashion Weeks and business and trend fairs around the world. Besides “Portais da Moda” (average access rate of 2mi unique users/month), my reports were also published in various websites of fashion studies institutions and blogs focused on this matter, such as Senai and Sebrae.