* 10+ years of experience in brand building and marketing communication* Strong background in both FMCG and consumer health care industry.*Leaded biggest brand at Unilever - OMO Dirt is good with proven successes during key big projects* Experiences in diversify of categories: personal care, home care, and consumer care (feminine care, baby care, nutrition, cough, cold and allergy)* Key contributor of Sanofi 5Ys growth model to define WHERE TO PLAY and HOW TO WIN* Strong market insight generator with sharp analytical strategic thinking, proven by wide range of projects and achievements.
Sanofi
View- Website:
- sanofi.com
- Employees:
- 79369
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Zone Brand Lead, Allergy Category, Sanofi Sea + Hong Kong, Taiwan, KoreaSanofi Jan 2022 - Present
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Group Brand Manager - Enterogermina, DulcolaxSanofi Jul 2020 - Dec 2021
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Senior Brand Manager - Calcium CorbiereSanofi May 2019 - Jul 2020Vietnam* Expand experiences to Nutrition, strengthening competence with biggest brand of Sanofi Consumer Health Care
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Sbm Telfast, Acting Category Lead - Cough, Cold, AllergySanofi Dec 2018 - Apr 2019Made strategic proposal for Cough porfolio in 🇻🇳. The strategy is proven its success via performance improvement and MS gained in 2019
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Senior Brand Manager - Telfast AllergySanofi Jan 2018 - Nov 2018* Made Telfast from zero to hero with brand relaunch project. Achieved No.1 Market share within 4 months* Achieved Best launch and Best brand award of the year!
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Brand Manager - LactacydSanofi Oct 2016 - Dec 2017Vietnam* Unlock mass consumer segment to drive significant brand growth with best successful ever of Lactacyd All Day Fresh to win strong local competitor* Lactacyd growth 17% in 2017* Achieved Sanofi Hero Award 2017
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Abm - Omo Added ValueUnilever Sep 2015 - Oct 2016*Deliver the launch of total new segment for OMO - Gentle on skin -
Senior Assistant Brand Manager - Omo CoreUnilever Oct 2014 - Sep 2015
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Brand Manager - BioreKao Corporation Jan 2014 - Aug 2014Bioré Brand -
Assistant Brand ManagerKao Corporation Oct 2011 - Dec 2013Bioré brand
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Assistant Brand ManagerLg Cosmetics Jul 2010 - Aug 2011Essance - Make up and Skin Care
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Marketing ExecutiveLg Vina Cosmetics Jan 2009 - Jun 2010Essance - Make up and Skin Care
An Ly Skills
An Ly Education Details
-
University Of EconomicsBusiness Administration And Management, General
Frequently Asked Questions about An Ly
What company does An Ly work for?
An Ly works for Sanofi
What is An Ly's role at the current company?
An Ly's current role is Zone Brand Lead - SEA, HK-TW, KR.
What schools did An Ly attend?
An Ly attended University Of Economics.
What skills is An Ly known for?
An Ly has skills like Branding, International Marketing, Digital Marketing, Brand Development, Campaign Management, Market Analysis, Multi Channel Marketing, Market Planning.
Who are An Ly's colleagues?
An Ly's colleagues are Zahia Bsf, Estelle Chouin, Mayra Alejandra Junco, Sophie Bergerat, Addy Rivera, Lizzeth Ortiz Claudio, Kelvin Koon.
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