Lyle Starr Email & Phone Number

Oakville, ON, CA

Toronto, Ontario, Canada

Canada

As a visionary in Product Marketing & Journey Management, I expertly crafted and synchronized omni-channel strategies, surpassing business KPIs while elevating client experiences. Notable achievements include:1. Client Growth & Conversion: Orchestrated strategies that led to a remarkable 56% surge in new client acquisition, an 11% boost in funnel.

3389 Steeles Ave East, Toronto, Ontario, M2H0A1

Crafted targeted, end-to-end marketing strategies tailored to distinct customer segments, driving a substantial increase in sales. Led the development of comprehensive campaigns and content, optimizing the customer journey from acquisition to early-month-on-book stages. Proficiently utilized customer insights to drive data-driven decisions, resulting in.

Toronto, Ontario, Canada

Developed comprehensive marketing strategies aimed at boosting new acquisition, product penetration, retention, and revenue generation for Everyday Banking & Deposit Products. Utilized data-driven insights to craft end-to-end communication journeys, campaigns, and both offer and non-offer tactics, consistently surpassing key performance indicators (KPIs)..

Toronto, Canada Area

Focused on the growth and retention of at-risk Deposit balances by employing Agile methodology to develop and implement targeted retention programs that effectively safeguarded balances while propelling deposit growth. Notable achievments include:1. Pioneered five innovative retention constructs, resulting in the retention of $2.1 billion in balances.

Toronto, Ontario, Canada

Responsible for crafting and executing the annual deposits growth roadmap, utilizing Year-over-Year (YoY) reporting and data analysis to develop comprehensive campaign and non-offer strategies, surpassing deposits growth Key Performance Indicators (KPIs). Notable achievements include:1. Delivered exceptional results, achieving a remarkable $4.2 billion in.

Johannesburg Area, South Africa

Responsible for developing, implementing, and refining tailored value propositions for Private Banking and Ultra High Net Worth (UHNW) Clients across South Africa and eight subsidiary African countries. Additionally, tasked with spearheading Business Banking propositions for the eight African nations.My contribution includes strategically crafted and.

Johannesburg Area, South Africa

Tasked with overseeing four Private Banking Suites across three provinces to drive client acquisition, increase product penetration, and enhance overall client experience. I led high-performing specialists, including Private Bankers, Structured Lending, Wealth Managers, Stockbrokers, Portfolio Managers, and Fiduciary Specialists, in introducing new service.

Johannesburg Area, South Africa

Acquired new qualifying clients while maintaining an existing portfolio of clients while driving digital adoption for product take up and service related matters. Notable achievements include:1. Grew the loan utilization for my portfolio by 250% and exceeded annual targets. 2. Achieved 100% Client satisfaction ratings. 3. Member of the FirstRand Bank.