West End Holdings is a private equity partnership focused on acquiring “special situation” businesses seeking new ownership. We creatively structure transactions that provide the capital, leadership, and non-financial resources required for businesses to reach their potential. Established in 2012, West End Holdings has recapitalized and provided new leadership to multiple businesses in the technology, healthcare services, and business services arena.Our founders, Lyle Beasley and Bob Rolfe, are seasoned executives with successful track records tackling tough business challenges. Our complementary strengths and exceptionally deep networks deliver the talent, energy, and experience necessary to drive positive change. We consistently deliver successful outcomes for our stakeholders including employees, management teams, customers, and previous owners.

EnviroKlean provides a full suite of innovative water treatment solutions that protect infrastructure and improve productivity throughout the produced water lifecycle. Powered by the proprietary EK One™ chemistry platform and delivered through the EK FlowPro™ automation platform, our solutions are revolutionizing the way scale, corrosion, bacteria, and oil-water separation are managed in the produced water industry. Our recurring and non-recurring water treatment solutions are available for Completions, Production, Pipelines and Batteries, Recycle and Reuse, and Disposal applications.

Courseflow is an educational technology business focused on improving K-12 education. Courseflow’s SaaS platform, Loop, provides a suite of communication tools and an automated notification system that increases student and parent engagement while decreasing educator workload. It integrates directly with existing legacy LMS and SIS systems for schools and school districts, automatically sending texts and emails to students, parents, teachers, and administrators.

Revecore, is a leading provider of (i) revenue integrity solutions for underpayments and denial prevention and (ii) complex claims reimbursement solutions for motor vehicle accident, workers’ compensation and Veterans Affairs claims. Revecore serves nearly 1,200 hospitals across the country, offering hospitals and health systems over two decades of unrivaled technology and expert insight into the most challenging areas of revenue cycle to ensure they are appropriately reimbursed for the care they provide. In addition to being #1 Ranked in Complex Claims by KLAS, Revecore holds the distinguished HFMA Peer Review Status for underpayment recovery and complex claims solutions.

nSight was a SaaS based hotel management platform that helped middle market hotels better manage their operations while improving revenue and reducing costs through a comprehensive information management platform. Integrated payment and reconciliation processing was deployed in late 2019 and led to rapid growth in both new customers and card payment volume, resulting in a successful exit to Fullsteam, Inc., the hotel industry’s leading provider of vertically integrated payments-based software products in August 2021.

American Hometown Publishing (AHP) was a community media business with newspapers, magazines, and websites serving readers and advertisers in Florida, Oklahoma, Tennessee, Virginia, and North Carolina. AHP’s wholly-owned digital marketing services agency, AHP Digital, helped legacy media businesses nationwide accelerate their transition to digital. WEH “opportunistically” acquired AHP from a private equity sponsor in 2018 and subsequently divested the business in six separate management buy-out transactions during 2019 and 2020, creating value for both West End Holdings AND for the six management teams that are growing these assets today.

WPC Healthcare was a data analytics company using machine learning to make predictions about healthcare conditions, providing early notification to providers, ultimately saving lives while decreasing costs. In September 2015, West End Holdings provided the equity capital to acquire the business from parent company Washington Publishing, the publisher and co-developer of healthcare’s original EDI standards dating back to 1975. WPC Healthcare was subsequently acquired by Intermedix, a portfolio company of Thomas H. Lee Partners, in 2017.

Medical Reimbursements of America (MRA) provided specialty reimbursement solutions to identify and recover additional revenue for hospitals and health systems. MRA delivered improved revenue, increased patient satisfaction, and enhanced billing compliance from complex claims related to motor vehicle accidents and workers’ compensation injuries. MRA’s Payment Integrity division provided underpayment identification and recovery for both Medicare and Managed Care claims. MRA was acquired by Boston-based Riverside Partners and was subsequently rebranded, when combined with another Riverside Partners company, Bottom Line Systems, as Revecore. Revecore was subsequently recapitalized a second time by GrowthCurve Capital in April 2022.

Acquired IXT, a regional printing and mailing business in 2001. Built management team, invested in technology, and provided the leadership and strategic direction to successfully transform the business into an industry leader. The business rapidly evolved from a regional supplier of printing and mailing services into healthcare's leading provider of patient billing and payment services for consumers. The business was sold to its largest competitor, Emdeon in December 2007.Following the sale to Emdeon, provided product leadership for Emdeon's Revenue Cycle Management business during transitional period following sale to Emdeon. Emdeon confirmed IXT's leadership position in the industry during integration, as they selected IXT's technology platform and product portfolio as the go-forward platform for their $275MM patient billing and payment business.

In 1999, left investment banking career to co-found internet startup, Biopage. The Biopage concept was similar to today's social networking platforms (Facebook, LinkedIn, etc), except in the Biopage model, personal information was owned and controlled by the consumer. Raised seed capital, built management team, secured patent and other intellectual property protection, invented the "Consumer-Owned Information Network" (COIN), developed beta web application, hired and trained 21 person direct sales team, and reached preliminary agreement to partner with one of world’s largest advertising agencies. Final agreement was unable to be secured, resulting in the difficult decision to dissolve the corporation.Innovative concept was a failure due to (1) decision to pursue "consumer agency / infomediary" business model vs social networking model (2) hesitancy to adjust to a "free" business model (3) wrong timing (too early?), and (4) execution.Interestingly, no company has figured out how to develop a sustainable consumer agent/infomediary model, but there are a number of teams currently leveraging the power of Blockchain technology to attempt to address this opportunity.

Relocated family from Manhattan to my home in Nashville TN to serve as co-manager of New York sales team. Created substantial growth in revenues from selling JC Bradford's research and corporate finance product, covering approximately 200 public companies.Responsible for institutional equity sales and account management for small cap equity managers located in the New York market. Customers included Alliance, Bankers Trust, Kaufman, Baron, Tiger, Bank of New York, Bessemer Trust, Prudential, Fiducuary Trust, Sanford Bernstein, and other leading money managers.

P & L responsibility for world's leading provider of software localization and language translation services. Executed turnaround plan and managed operation into profitability ($3.1MM EBITDA improvement in less than 24 months). Directly responsible for all sales, marketing, and operating activities in USA, Canada, and Latin America. Managed approximately 140 employees, 2500 subcontractors, 6 separate manufacturing facilities, 15 person direct sales force, and $1 million IT budget in a highly technical environment.Prior to General Manager role, was hired by Berlitz (NYSE: BTZ) in Dec 1991 as Assistant to Chairman/CEO. In 1992, worked with the CEO (Ambassador Joe Rodgers) and the senior management team to unwind the complex financial issues created by infamous investor Robert Maxwell. Was integrally involved in the marketing and eventual sale of Berlitz, culminating in the 1993 Institutional Investor magazine "Deal of the Year" (transaction value of $490 million). Shortly after closing the sale of the company, developed the turnaround strategy for money-losing division, Berlitz Translation Services, and was asked to execute the strategy (see above).