Lyle Griesemer Email & Phone Number

• Accelerate performance media through tactical plan optimizations and strong creative to deliver on business growth for Kroger.
• Collaborate and consult with internal and external teams to ensure media creative is developed to optimize performance, as well as ensuring tactical plans align with business goals.
• Advance personalization across paid media channels, identifying the right mix to achieve growth at scale.
• Develop & manage a test & learn roadmap, to test and refine our creative approach for individual social channels
• Oversee agency’s development and execution of tactical plans for adherence to Kroger investment principles, strategy, and best practices, all while delivering on performance metrics and driving growth tied to business.
• Be on the forefront of platform trends & past performance to recommend creative & ad unit executions to internal Kroger Members.

Jacksonville, Florida

- Create & enforce clear brand rules, strategy and personas for 3 grocery brands to cut through the crowded marketplace- Strategize, develop, manage and execute over 4 brand-lead campaigns per year- Identify customer touchpoints with marketing teams to develop a positive and effective customer journey - Manage relationships with cross-functional teams.

Jacksonville, Florida

- Strategize and develop overarching media campaigns in partnership with media agency, homing in on primary target audiences- Lead production of media: TV (Linear & Connected), Radio (Terrestrial & Online), OOH, ROPs, as well as in-store radio- Executed and trafficked over 80 custom local media campaigns per year – in addition to high-level brand.

Jacksonville, Florida Area

- Collaborated with overarching marketing teams to develop and execute clear & concise communications to target customers- Managed in-store audio system; catering music selection per store and developing sales-driving in-store radio spots- Project managed the creation of campaign creative for mid-sized to large scale campaigns- Developed clear, detailed.

Jacksonville, Florida Area

- Developed and implemented marketing plans to drive effective in store customer communications- Coordinated effectively with internal teams; including merchandising, operations, creative studio, print production, etc.- Developed clear & concise implementation guides for store teams, ensuring accurate execution- Value engineered signage and hardware.

Oviedo, FL

• Winn-Dixie is the fifth-largest conventional supermarket in the United States.
• Complete opening/closing procedures for cash office & front end
• Supervise 6+ front end associates during typical shift
• Coordinating daily cash office & accounting functions
• Transacting Western Union Money Services
• Organizing the cash office to increase efficiency

Maitland, Florida

• Therigy is the best-in-class provider of specialty therapy management software and consulting services to the specialty pharmacy market.
• Design & update digital/print media; graphics, tri-folds, flyers that is used corporate wide by the sales team
• Published social media posts across all platforms; both paid and optimizing for organic interactions
• Attend & contribute to weekly marketing update meetings
• Update corporate website using WordPress with the latest marketing collateral
• Overhauled website forms forms, linking to Google Analytics, allowing for accurate tracking

Winter Park, Florida

Pulled and analyzed reports from various social media platformsAssisted in campaign execution across selected media channelsUtilized Salesforce to pull campaign details to create proposals, recaps, etc.

Orlando, Florida

• Oerther Foods, Inc. is the largest franchise owner of McDonald’s in the Central Florida area with 24 restaurants, including the “World’s Largest Entertainment McDonald’s®” located at the corner of Sand Lake Road and.
• Attended & contributed in marketing development meetings for the “World’s Largest Entertainment McDonald’s” and 23 additional restaurants
• Produced flyers used cooperate wide to improve sales of products
• Managed & processed over $9 thousand in cooperate donations for the community
• Designed & analyzed email campaigns for over 34 thousand subscribers that promoted new products and increased sales using Constant Contact
• Attended events: W.H.O. presentation at I-Drive 360, Visit Orlando Leads Group

Orlando, Florida

• Snap & Play is an Interactive Media Company focused on the implementation of video, photography, and 360 media into today’s evolving online presence.
• Video & Photo editing
• Assisted during on site shoots
• Development of digital 360 panorama products
• Created digital marketing strategy for a client
• Contributed in company marketing development meetings

Longwood, FL

• Scheduled Technicians
• Answered client support phone calls
• Communicated directly with office staff
• Assisted in building client relations
• Developed a new set of automated emails
• Monitored technician’s schedules to ensure outstanding client care

Marketing Bachelors Of Science In Business Administration, Marketing

Certificate in Retailing Management

Associate Of Arts (A.A.), Marketing

While attending Seminole State for two years earning my AA, I earned two Technical Certificates: ‘Financial Operations’ and 'Financial.