Lyle Quinn Email & Phone Number

Halifax, Nova Scotia, Canada

Responsible for managing relationships with designated business unit clients, with a focus on the municipality’s 2024 Election and Housing Accelerator Fund initiatives. Proactively engage clients regarding communications planning and developing strategies for major projects, campaigns and initiatives, as well as managing request intake from clients, leading the development of service level agreements with clients, and overseeing vendor relationship management. Lead the delivery of strategic communications efforts by leading teams of colleagues to develop integrated communications plans and execute deliverables. Develop KPIs and produce regular reports of results for all communications strategies to measure for success and inform efforts on an ongoing basis. Manage, build and strengthen relationships with current vendors and identify opportunities for innovative solutions to support the enhancement and growth of new communications strategies.

Halifax, Nova Scotia, Canada

Part-time lecturer with Dalhousie University’s Faculty of Management, a research-intensive U15 institution, responsible for all aspects related to course development and teaching (including lectures, test preparation, and evaluation). Leveraging my professional experience in marketing and my educational background in public relations, I craft engaging and comprehensive course content to provide undergraduate students with a solid foundation in the principles of marketing. Through interactive classroom sessions, stimulating discussions, and topical case studies, I foster a dynamic and safe learning environment that encourages critical thinking and real-world application. Actively mentor and support students, guiding them towards academic excellence and professional development. Classes taught: MGMT/COMM 2401 (Introduction to Marketing) and COMM 3409 (Sales Management).

Halifax, Nova Scotia, Canada

Responsible for positioning Parkinson Canada as a charity of choice among Canadians impacted by Parkinson's. With a donor-centric lens, oversaw the management and promotion of the Parkinson Canada brand across all mediums to target audience groups, led the public positioning of the organization's programs and services in a way that encouraged financial support and engagement with the organization. Led a team of marketing professionals in the management of content, aesthetic, tone, and style of all owned Parkinson Canada communication channels, key public-facing documents, and campaigns.

Halifax, Nova Scotia, Canada

Responsible for developing, supporting and enhancing Dalhousie’s digital marketing platforms (web, social, digital media) to meet the needs of on-campus partners while engaging external stakeholders and ultimately attracting prospective students. Working to establish key strategies, objectives, and measurements for each digital marketing platform to align departmental strategies and larger university strategic plans. Driving leadership in digital marketing channels across owned and earned while leading a team of digital marketing professionals.

Halifax, Canada Area

Responsible for extending and advancing the university's marketing and communications presence by maximizing user experience across the institution's digital communication channels. Undertook strategy development, oversight and implementation of CMC digital marketing initiatives. Identified trends and insights, and evaluated emerging technologies in order to recommend the adoption of new digital platforms. Developed and leveraged video to support strategic initiatives from ideation through to execution and measurement reporting.

Halifax, Canada Area

Seconded into term position while concurrently serving in other roles within the university. Responsible for the project management and execution of all 200th anniversary signature events and programs, reporting to the Assistant Vice-President of Communications & Marketing (200th Anniversary Chair). Provided strategic guidance via numerous 200th committees, as it related to guest experience, university strategic priorities, and outreach to relevant internal and external stakeholders. Oversaw all relevant logistics (planning, communications, marketing, event planning, reporting, etc.) for signature programs (with a budget totalling over $1 million), which saw over 20,000 guests both in person and online.

Halifax, Canada Area

Actively sought out the overall advancement and growth of Dalhousie University's Event & Conference Services revenue in both Halifax and Truro, NS. Responsible for the revenue growth of overnight accommodation markets (leisure/tourist guests and the summer residence program) and served as an event manager for special events across all four campuses, as well as an event planner for on and off-campus university events. Responsible for the creation, development, implementation and measurement of all marketing and communication efforts for Event & Conference Services, including Dalhousie's Summer Accommodations, Explore English Immersion Program and Off Campus Housing. Proactive manager of revenue forecasts for overnight accommodation, meeting space and food & beverage budget lines. Served as Acting Sales Manager from 2015-2017 and Interim Operations Manager from 2016-2017.

Halifax, Canada Area

In conjunction with sales team, identify and solicit new business (SMERF, university, medical, and athletic groups/business travel) through effective prospecting and direct sales contact. Actively service existing key clients and maintain current account agreements. Cross-qualify all accounts for potential business for accommodations, meeting and catering needs. Maintain current and complete customer files and ensure all files are traced for ongoing review; maintain booking activity in accordance with established targets. Participate in industry-related events and represent the Atlantica Hotel Halifax. Follow up on all leads and inquiries with appropriate action in a timely manner. In conjunction with the Director of Sales and Marketing, develop and implement programs designed to drive occupancy. Complete reports on sales activity, lost business etc. on a weekly basis; remain current with competitive product and service offerings and knowledgeable of industry trends. Assist in the development of the annual sales plan and quarterly sales strategies for designated segments/accounts.

Halifax, Canada Area

Representing SilverBirch Hotels & Resorts' four properties in Atlantic Canada (Hampton Inn by Hilton Halifax-Downtown, Homewood Suites by Hilton Halifax-Downtown, Best Western Charlottetown, Fairfield Inn & Suites by Marriott St. John's) through various project work and daily sales operations. Responsible for selling group rooms at Halifax properties for sports and tour markets as well as group management for all Halifax groups and conference centre clients.Reporting to the Area Director of Sales based out of Halifax, this multifaceted role is responsible for online communications (social media, brand.com website maintenance), e-commerce coordination, sales operation management, as well as outside/inside sales.

Halifax, Canada Area

Responsible for assisting in all aspects of event coordination for internal and external conference bookings, including liaison with clients, invoicing, and collection of accounts. Responsible for various project work as assigned by both Conference Services and Ancillary Services as a whole. Responsible for coordinating Conference Services' social media roadmap on various online outlets.

Master Of Public Relations

Bachelor Of Arts, Psychology, Sociology & Social Anthropology