Lyle Steele Email & Phone Number

Lyle Steele Custom Gardens is a full-service garden design and care company located in New York.Our designs are based on some simple principles long neglected by most garden designers and landscape and garden maintenance services:--specialty and rare plants from top suppliers around the country--special garden enviornments, including bogs, alpines and high desert--creative mix of permanent and changing elements, foilage and flower--color where appropriate, serenity where appropriate--a natural garden clock so your garden will evolve with the seasons--native and disease-resistant plants to create an earth-friendly greenspace--antique plants, including old garden roses, to create a timeless garden--use of vertical garden space to maximize plant density and lushness--extensive use of bulbs from North American and around the world--seeding of rare plants not available from commercial sources--avoiding industrial landscape weeds such as vinca, pachysandra, et al.

Promoted to run Custom Publishing unit of world’s largest business magazine with a circulation of 2.5 million.• Created new revenue streams by identifying, negotiating and implementing new partnerships to repurpose and license content across multiple platforms. • Developed new web products and brand extensions, such as BusinessWeek Business as a Second Language.• Increased NOI through cost management and transitioning to new vendors. • Introduced new products and expanded team selling content in the forms of reprints, web files , videos and branded products of all types to new and existing customers. • Established editorial, marketing and business strategy, including design, product innovations and delivery to customer satisfaction. Established key financial metrics and managed all aspects of the business to budget.• Directed rights and permissions business, including relationship with the Copyright Clearance Center and other licenses. Identified and resolved copyright violations as legal/copyright expert.• Developed content packages for key advertisers to drive both advertising and incremental revenue• Created and managed website supporting business. Wrote supporting materials, such as sell sheets, presentations and copy for website. • Designed and developed customized databases and reporting packages to track and analyze all aspects of the business. Assistant Manager, Reprints and Permissions1996-1998Established new internal business operation to maximize revenue stream from previously outsourced business.• Tripled reprint revenue by bringing operation in-house, expanding product line and building sales staff.• Doubled permissions revenue through licensing to key customers and expanding types of rights grants offered.• Designed and implemented database to track and manage all aspects of business. .

Represented book authors as agent. Helped clients develop proposals and placed projects with acquiring editors at publishers. Handled all aspects of sales process, contract negotiation, and royalty management.Consulted for major publisher with start up magazine. Helped establish circulation in direct subscriptions, controlled circulation, and newsstand sales. Managed circulation audits.

Managed scheduling, editing, copyediting, interior design, including photo sections, and jacket design for over 100 trade books per year. Acted as editor for various nonfiction titles. Duties included hiring and managing all freelance designers and editors and working directly with authors (Irwin Shaw, Elmore Leonard, Cynthia Freeman, Merv Griffin, etc). Produced semi-annual catalog.