◦ Ideate and design conference/event collateral including programs, sponsor prospectus, marketing, conference apps, signage, and more.◦ Design communication templates in email marketing platforms and AMS systems including newsletters, email blasts, and other types of communications.◦ Develop and maintain client branding standards.◦ Manage and design elements for client websites primarily built in as part of their AMS platform and usage of WordPress-based sites.◦ Design social media collateral for clients, primarily focused on LinkedIn, Instagram, and Facebook.◦ Collaborate with the client teams to develop cohesive and effective marketing materials across multiple platforms.◦ Assist with special projects as assigned.◦ Be responsible for quality assurance including edits, proofreading, revisions, and approvals.◦ Stay current on industry trends, best practices, and emerging technologies to ensure creative work remains fresh and relevant.

◦ Crafted customized creative solutions for drug development and device clients, including branded digital campaigns like landing pages and social media ads, resulting in the recruitment of thousands of patients for clinical studies.◦ Ensured brand consistency across all digital and print marketing materials to boost brand recognition and credibility, while differentiating from competitors.◦ Utilized advanced responsive design techniques to revamp both new and existing website designs across front-end and back-end CMS platforms, resulting in enhanced functionality, and heightened user engagement.◦ Collaborated closely with internal teams and clients, integrating feedback to craft wireframes and mockups to the delivery of final products that exceeded expectations.

Led a studio team to design bus billboard ads, floor banners, and light post banners that creatively promote POW! WOW! artists’ murals and events, which motivated viewers to download the app and visit the website to learn more about upcoming events and sign up for them.

Played a key role in redesigning the Cape Cod & Southeast Massachusetts Rabies Task Force organization’s logo, letterhead, and Facebook page banner to align with their new brand image requirements, effectively enhancing their visual identity, and elevated audience engagement on social media platforms by creating humor-infused graphics, resulting in increased interactions and improved reach.

Explored and developed innovative business card designs, logo rebranding concepts, promotional flyers, and website improvements to enhance the company’s visual identity and boost brand awareness.

Collaborated with Professor Suanne Maurer, Athletic Training Program Director, to create and develop t-shirt designs for silkscreen printing, focusing on back and sleeve placements, demonstrating expertise in sketching and preparing final designs, ensuring high-quality and visually appealing merchandise for the Athletic Training Program.