Lyn Cadence Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Through film and discussion, we offer an entertaining and educational experience that redefines the narrative around aging.

Calgary, Canada Area

Editing non-fiction books and other business writing. Advising and guiding writers through the publishing process. Project management.

Calgary, Canada Area

☑ Presided over company-wide marketing, promotion and event management activities for various clients including authors, speakers, influencers, creative individuals, publishers and other small businesses and non-for-profit organizations. ☑ Worked closely with clients, assessed needs and championed the development of comprehensive marketing plans to identify and target clientele base, develop content marketing inventory, coordinate publicity and engagement events and administer promotions and awareness campaigns.☑ Assessed client needs, led audits of existing content marketing inventory, coordinated events and awareness campaigns to include publicity, promotions, public speaking events and content strategy for social media marketing campaigns to maximize success and conversion.☑ Worked closely with clients to identify target audience, develop social media marketing campaigns and coordinate with professional associations and key organizations for ongoing public speaking opportunities. ☑ Communicated with professional associations and key organizational partners to promote key authors, influencers, creative individuals and small businesses to participate across events that align with interests of all parties. ☑ Managed social media marketing posts, monitored budgets, streamlined and automated marketing campaigns to reduce spending and meet budget targets.

Calgary, Canada Area

☑ Oversaw global media relations and social media while supporting fundraising efforts for Martin Parnell’s ultimately successful endeavour to complete 250 marathons in 1-year. ☑ Arranged media coverage over the year that included CNN, BBC, The Guardian, Globe & Mail, Runner’s World and additional global media outlets.

Calgary, Canada Area

☑ Orchestrated organization-wide marketing, publicity and promotion of books on Alberta’s history and culture. ☑ Coordinated speaker engagement with key organizational partners, developed and implemented marketing campaigns and successfully achieved Publisher of the Year for 2 consecutive years.

Toronto, On

Envisioned and orchestrated marketing and publicity for an average 200 books per year, including authors as diverse as Dennis Lee, Anne Lindsay, Farley Mowat, Norman Jewison, Alan Fotheringham and Deborah Grey.Deborah Grey's launch kicked off with Deborah riding her motorcycle accompanied by 8 other motorcyclists around the city and then she rode right into the bookstore where we began the party. I flew to Edmonton from Toronto from the event and was one of the motorcyclists.Dennis Lee was shortlisted for the Hans Christian Anderson prize, an international award for lifetime achievement for writing children's books which is awarded every second year. The media were underwhelmed. So I launched a campaign in which everyone across the country was invited to recite Alligator Pie together one morning. Dennis lead the recitation on radio and tv live from an event at the Lillian Smith Children's Library and various schools and other groups and organizations joined in, including Toronto City Hall staff and politicians.In the Toronto Star, I arranged for a 2-page colour spread to run a contest on the children's books. A bank purchased papers to circulate extra copies that day to all of the schools within their circulation reach. Kids entered from home or school. I chose the winner. Three stories ran in the Star covering the phases of the contest.In addition, I managed* Public relations for the publishing company. * Media relations for the company and it's titles. * Event management of book launches and other promotions.* A major redesign of the company website.

Organized launch parties, national author tours, interviews and special events to promote Raincoast published and distributed titles.Coordinated the mailout of 10,000 review copies per year. Set up new systems to accommodate company growth.Managed warehouse staff and work placement students.Wrote, designed, copy-edited and produced press releases, flyers, catalogues and other promotional materials.Designed and implemented new computer and office systems for the publicity, marketing and sales department including relational databases

Continuing Studies, Writing And Publishing Program

Writing and Publishing courses including Advanced Study in Writing, Basic Proofreading, Editing Techniques for Business, Marketing.

Bachelor Of Arts - Ba, English & Communications