Lyn Klein Email & Phone Number

HAP is a leading regional health insurance provider in Michigan.Experience: As part of HAP's Market Intelligence Research team, I work with internal teams within the company by advising management of strategic market insights so as to best serve the needs of its members.- Manage customer research projects including customer satisfaction, product testing, and customer loyalty - Develop and manage research plans, questionnaire design, analysis planning, data interpretation and reporting for customer research projects- Work with internal teams to determine research needs and enhance their use of market and competitor intelligence- Perform analysis of key industry trends including the general economic and political environment, legal and regulatory issues, and current and potential competitors

Farmington Hills, Mi

Morpace Inc. is a top 50 international, full-service research firm that humanizes data to connect clients with their customers.Experience:- Specialized in customer experience, product development and branding research across a variety of clients - Developed and managed projects from overall planning, questionnaire design, field execution, analysis planning, data interpretation and reporting- Experienced in various methodologies for both quantitative and qualitative research including in store intercepts, Central Location Tests (CLT’s), and In Home Use Tests (IHUT’s) - Led and mentored a team of project managers to design market research plans, provide deep dive analysis, and extensive reporting of results and findings - Managed project financial performance, delivered strategic insights, and cultivated relationships for existing clients- Certified on the Qualtrics platform – advanced analytics platform to evaluate employee sentiment, customer experience and product feedback- Created quality management processes to ensure data validity and accuracy of survey data- Consulted on development, implementation and management of tracking and satisfaction studies

ORT America Inc. enriches under-resourced communities through its global network of educational institutions that offer dynamic and targeted instruction in science, technology, engineering and math (STEM) and provide state-of-the-art resources to disadvantaged individuals.Experience:- Managed a three-person office to support all fundraising activities from concept implementation within the Southeastern Michigan region- Created and managed annual budget within approved guidelines; created financial reports using QuickBooks and the Access database- Developed and coordinated public relations initiatives and marketing activities

Morpace Inc. is a top 50 international, full-service research firm that humanizes data to connect clients with their customers.Experience:- Overall responsibility for management of multiple client projects including deliverables and project profitability- Responsible for daily management of client expectations, deadlines and project requests- Consulted on development, implementation and management of tracking and satisfaction studies- Interfaced with internal departments to ensure the successful implementation and completion of client projects on a timely basis- Responsible for the verification of data utilizing SAS and SPSS and analyzed data and assisted with report generation

Mba, Marketing/Finance

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