Massive (Pty) SA Ltd. is a highly focused strategic marketing and investment company that provides consultancy services to private, public, NGOs and charity organisations. We specialise in concept development, Project management, Strategic marketing and Business planning (including marketing, advertising, communications, business plan & sales strategy development) and implementation. Business strategies, marketing research, Branding, Intergrated marketing communications (including Advertising, Digital Marketing and PR), Change management, Event organising, implementation and management.

CRM & Loyalty Marketing Manager for Ster-Kinekor Theatres, the market leader in cinema exhibition in South Africa with over 60% market share. I come up with strategies that drive Loyalty memberships & increase frequency. I implement loyalty initiatives including managing vendors and 3rd party partnerships. Managing the organization’s customer relations across all B2C portfolios. I monitor levels of satisfaction and devise ways for SKT to communicate with customers efficiently, entrench and leverage their lifecycle with the Ster-Kinekor brand. I am responsible for compiling and executing SKT’s CRM & Loyalty campaigns (email, push, sms, in-app messaging) whilst managing my portfolio’s full P&L.I develop powerful ongoing reward campaigns that differentiate our cinemas, attract customers, nurture consistency, and increase spend per visit. Build customer loyalty and provide personalized incentives based on purchase behavior. Recognise trends and create highly targeted marketing campaigns for specific demographic groups. Seamless integration with other Vista products, allowing access to rewards, memberships, concessions, points, and promotions, across multiple sales channels. Responsibilities▪ Manage the CRM platform structure and architecture▪ Loyalty strategy and implementation▪ Loyalty rewards Management▪ CLUBS Digital Marketing (in cinema / Web / Mobi/ App/ Social Media)▪ CLUBS Online Asset Management (Web and App)▪ Content Marketing and Management▪ Partner Relationship Management▪ Execute the planned strategies across all parts of the business to encourage customer retention and loyalty▪ Establish a tactical Balanced Scorecard focused on the implementation, measuring and management of the eMarketing and direct communication strategy.▪ Responsible for overseeing the build, editing and approving, of all direct marketing communications through MOVIO.

Responsibilities * HOD and managed a team of 8 GRO's, 2x Sales reps, 1x Database coordinator and 1x Promotion coordinator. * All Casino Marketing: - All Casino Promotions - All customer VIP events - Database management - All Bally Gaming system promotional activity - Events & Entertainment - Budget Management * Looking after VIP customers and ensuring exceptional service and customer satisfaction. * Acquire VIP customers in neighbouring cities and introducing them to Thaba Moshate. * Acting as liaison between resorts and customers ensuring that all travel arrangements are made to ensure customers arrive at the resort relaxed. * Project & Event Management, ensuring guests are looked after while attending their special event. * Most importantly making sure that a fun time was had by all while visiting Thaba Moshate Hotel & Casino.

Provide strategic direction and manage all Marketing related matters including Styled shoots & lifestyle events. Budget management• Execution & Management of the marketing plan against the approved budget• Overall management of the marketing budget• Measurement, tracking and reporting of ROIBrand management• Define clear strategies for each divisional brand supporting the main business and marketing strategy• Develop, implement and manage all marketing communications; event marketing, website, electronic communications, social media communications and internal communications in line with approved brand guidelines• Works with the sales manager & function coordinators to clean and maintain the forum client database• Measure customer satisfaction.• Provide internal teams with regular industry research and updates. - covering weddings, conferencing, events and catering trends • Interface with and assist the Sales team and Operations in order to deliver the correct and professional image for the Forum.• Manage roles and expectations of the forum company marketing agencies and suppliers; PR agency, Graphic Designers, Print and other agencies & ensure excellent delivery • Assess ad hoc marketing opportunities and support where appropriate.• Set up and maintain library of photographs, write ups and records of past events• Drive alignment of Sales, Marketing and Operations.

Manage a team of 8 contact center operators and up to 10 marketing research team members depending on the project. Strategize, manage & implement the unit gaming promotions and events strategy. Communication management and address stakeholders complaints, queries and compliments. Manage Carnival’s digital marketing (Website, Info kiosk, Social Media, Wi-Fi ads, email newsletters, Digital-Posters, Online marketing, Content management, Online Community Management) Create & coordinate all Digital marketing strategic plans Design and implement Wi-Fi advertising campaigns Develop content for the unit’s website, 4 dynamic newsletters, and Social Media entertainment and promotions bulletins. Develop daily & monthly content plans, copy write for all social media platforms Design, implement & manage the unit’s research strategy for entertainment & stakeholder communications plan. Plan, develop strategies, implement & manage the unit’s Loyalty Program new sign ups & acquisition Campaigns. Stakeholder liaison and communication management. On-going interaction and co-ordination with marketing agencies Build brand loyalty with high-end customers through engagements on a continuous basis to ensure Sun International as the brand of choice. Apply strategies aligned to customer segmentation resulting in the acquisition, retention & growth of VIP customers within the business unit. Project Management of Carnival City’s digital marketing initiatives & campaigns Plan & manage relationship campaigns. Plan, invite & host VIP hospitality suites at Sporting & Music events. Procurement of services and products for VIP events within prescribed quality, timeously & at best rates. Undertake background research, compile reports & intelligence for strategic analysis & planning (third party flow data to deliver insight on trends and opportunities) Ensure succession plans - PDP’s are maintained as per HR guidelines Chair Disciplinary inquiries

Manage a team of 10 call centre operators and up to 5 marketing research team members depending on the project and 2 assistants.To analyse the unit’s stakeholders and Most Valuable Guest strategy for targeted acquisition and revenue growth To address ALL stakeholder complaints and queries Develop content for the unit’s website, newsletters and promotions bulletins Develop and implement the unit’s strategy for customer acquisition and retention Stakeholder management, liaising and communication Analyse and present monthly and annual performance analysis for strategic review purposes Undertake background research and compile reports and intelligence for strategic Analysis and planning (of third party flow data to deliver insight on trends and opportunities) Customer Liaison Service level effectiveness (deadlines, compliments, complaints & turnaround times). Guests/customer satisfaction (Mystery guest & Market Matrix) Assess existing customer needs and give recommendations for new product / service offering Responsible for marketing of our MVG Loyalty Programme (including setting strategies to acquire, retain & upgrade members) Oversee, manage and execute projects and activities to establish relationships, monitor, measure, and maintain clientele. Knowledge of various CRM tools Campaign management Project management Data Analysis Monthly segmentation reporting Development of full customer acquisition and retention system via MVG (Most Valuable Guest) loyalty program including database development and growth for strategic targeting projects Developed non-gaming email newsletter for non MVG members