With over 10 years of CPG brand management experience and a strong analytical finance background, I am a brand marketer who combines data-driven insights, creative thinking, and empathetic cross-functional leadership/empowerment to deliver results,skewed for success.As a brand manager at Universal Nutrition, I lead the marketing strategy and execution for the Animal brand, an iconic and trusted name in sports nutrition that has evolved into an ethos for living.My passion for building brands that resonate with consumers and challenge the status quo stems from my diverse and rich exposure to different markets, cultures, and categories throughout my career. From launching new products and flavors for Twinings tea in North America, to managing the innovation pipeline and consumer research for Betty Crocker and :ratio at General Mills, to overseeing the brand equity and communication for Kimberly-Clark's personal care portfolio, I have honed my skills in consumer segmentation, product development, brand positioning, and storytelling. I am always eager to learn, grow, and collaborate with others who share my vision and values.