Was Responsible for 90+ locations in California and Arizona, providing leadership and direction for the region to align with company directives and goals. Coordinate with District Managers to increase comparative sales, increase profitability and improve overall productivity of each district, while providing expertise on people development and training.

Directed the consistent growth of the San Diego, Scottsdale and Inland Empire markets and oversaw the opening of 17 new locations. Established & communicated vision of company initiatives to increase sales consistently through local store marketing efforts and a strong guest service focus. Developed General Managers to take on leadership roles throughout the company. Awarded DM of the Year in 2009, 2012, and 2015.

Directed all sales, staffing and operational initiatives of 12 stores in the San Diego Market, which generated over $16 million in annual sales. Responsibilities included overseeing store openings, succession planning, building operational excellence and executing all merchandising standards within the territory. Awarded DM of Quarter.

Operated up to 16 retail locations at a time. Developed store management teams into delivering legendary customer service and retaining top talent. Responsibilities included managing financial performance, developing GM talent, and ensuring uncompromised product quality and customer satisfaction. Oversaw the opening of 22 stores in San Diego Market