Lynda E Bailey Email & Phone Number

Minnesota

MMA is a member-based nonprofit organization that fosters the creation, growth, and success of manufacturing industry associations throughout the Midwest. MMA is the parent organization to four Affiliates: Arrowhead Manufacturers & Fabrication Association (AMFA), Central Minnesota Manufacturers Association (CMMA), Tri-State Manufacturers Association (TSMA), and Red River Manufacturers and Engineers Association (RRMEA) with a total membership of 530 companies or organizations.

Riverside, California

As a seasoned professional in marketing coordination, I have adeptly overseen the creation and distribution of a wide range of marketing products and services, ensuring a consistent brand message across diverse platforms. My role involved meticulous management of monthly publication schedules for both print and digital content, guiding design and distribution processes to maximize reach and impact effectively.I have a proven track record in producing comprehensive marketing materials such as advertisements, newsletters, and annual reports, utilizing my expertise in graphic design and art direction to enhance visual appeal and engagement. My strategic approach to marketing solutions has consistently strengthened brand management for clients, implementing targeted campaigns and creative strategies that resonate with audiences and drive impactful results. By focusing on optimizing client engagement and increasing brand visibility, I have successfully developed and executed innovative marketing initiatives that align with organizational goals and objectives.

Riverside, Ca

As a leader dedicated to community engagement and organizational excellence, I ensure comprehensive management of staff, volunteers, and interns to drive impactful programs. Collaborating with California Baptist University, I spearheaded the development of the reIMAGINE K-8th Grade Bullying Prevention Curriculum, integrating Sport & Performance Psychology to tackle critical social issues effectively. I manage strategic planning and financial operations at the Foundation, leading successful fundraising efforts and grant-writing initiatives to secure diverse funding streams and ensure long-term organizational sustainability.Under my guidance, significant community initiatives like the Anti-Bullying Institute and Riverside Project Heart were successfully developed and rolled out in collaboration with local government and fire departments. I expanded our team from three to five full-time employees, boosting operational capacity and enhancing project scope. Through strategic business initiatives and effective leadership, I drove revenues to achieve $3.5 million, demonstrating a strong commitment to financial growth and sustainability. Additionally, I implemented impactful marketing and communications strategies that fostered robust relationships with board members, community leaders, and business partners, significantly expanding program outreach and enhancing our overall community impact.

Southern California

As the operations director for three city magazines in Southern California, I oversaw a comprehensive range of responsibilities spanning budgeting, staff planning, sales, and strategic marketing. My focus was on ensuring profitable performance and efficient resource management, which included managing a team responsible for executing over 50 annual projects across nine properties with a keen eye on profitability and process efficiency.One of my key achievements was leading a team of over 100 Sales Executives within the Custom Publishing Division, successfully generating annual revenues of $1.7 million. I formulated strategic recommendations for product positioning, packaging, and pricing that significantly boosted market share for custom products across our properties within the Los Angeles News Group (LANG). Additionally, I spearheaded the Co-op sales and marketing initiative, introducing a new and profitable revenue stream that benefited both our organization and advertisers.Throughout my tenure, I implemented regular productivity enhancements and cost-saving measures that improved company-wide performance and operational effectiveness. These initiatives were pivotal in maintaining strong P&L performance and ensuring that our operations consistently met and exceeded business objectives.

Bachelors Of Business Administration, Marketing

Activities and Societies: National Society of Collegiate ScholarsMagna Cum Laude

Diploma Of Education, Layout & Packaging

Certificate, Graphics/Packaging