Vice President, Commercial Operations (2020 to Present)• Develop and execute a commercial operations strategy that includes conceptualizing the design and building of the infrastructure to identify capabilities and scale for growth. Establish a high-performance, continuous improvement culture.• Responsible for planning, inside sales, transportation, logistics, sales enablement, sales operations, business analytics, master data, and strategic optimization. • Collaborate with senior leadership to create and help lead the organization’s vision, mission, and overall direction through current and long-term strategic objectives and plans.• Design and execute comprehensive pricing strategies and processes to match evolving market trends.• Responsible for maximizing sales volume, profitability, sales methodologies, performance criteria, and market penetration for pulp, paper, and packaging business units through proactive management, salesforce training, and optimizing sales technology tools. 2023 Revenue = $6.8billlion.• Implement robust, data-driven forecast models, daily management systems (DMS), and Sales and Operations Planning to ensure a solid understanding of performance expectations and results to improve or accelerate business performance.• Responsible for planning, inside sales, transportation, logistics, sales enablement, sales operations, business analytics, master data, and strategic optimization. • Lead the standardization of processes across business units while improving productivity and utilizing technology solutions such as salesforce.com platforms.• Sponsor key IT projects such as ERP upgrades and M&A integrations.• Diversity and Inclusion Chair (2021 to Present)• Cultivate, promote, and champion D&I across the Domtar platform.• Lead roadmap development, strategy, and execution.• Partner with key stakeholders across the organization

• Develop and execute comprehensive marketing strategies and brand positioning that drive brand awareness, customer acquisition, and revenue growth. • Responsible for product development and marketing. • Drive a high-performance culture by leading and participating in key strategic projects and developing pricing strategies and deployment criteria.• Establish metrics, sales numbers, growth funnel activity, territory action plans, incentive plans, and improved morale.• Maintain awareness of external and internal competitive landscape, opportunities for acquisition expansion, new product expansion, customers, and markets while collaborating with sales, planning, logistics, inside sales, and finance to deliver operational excellence.• Coach, develop, and mentor sales and operations talent to meet current and future staffing needs with strong product knowledge and dedication to customer service. Instrumental in the development of successful training programs for sales and marketing.• Support key IT projects such as ERP upgrades

Inspired By Need. Driven By Hope.Our organization is all about serving those who are overlooked within our community. Many families work hard to make ends meet, yet do not qualify for government financial aid. These are the people HopeMatch is dedicated to serving through various programs that intentionally meet physical and personal needs. Our mission is to provide HOPE by matching local needs with compassionate givers. We aim to bring lasting hope and encouragement to the unseen and underserved in our community.

• Inspired, led, and drove the enterprise sales, marketing, and operations teams to meet and exceed all sales, marketing, and revenue goals of a $400M direct selling arm of company. • Developed customer selection process and pricing strategy resulting in improved margin of 3%. • Maintained sales volume, product mix, and selling pricing by keeping current with supply and demand, changing trends, economic indicators, and competitors - improving sales and profit margins each year resulting in a streamlined distribution model to reduce costs 5-7% across the customer base. • Responsible for development, communication, and administration of department goals, strategies, policies, and processes while leading the development of new products to match emerging technologies.• Provided sales and metrics reporting, coordinated sales selling cycles, and implemented standard sales methodologies using best in class CRM.• Promoted positive relations with operations, technology, and marketing teams.• Oversaw the onboarding and successful acquisition of a $100M distribution business.• Aligned optimal processes, technology, and capability to drive improvement in planning process and execution while developing 3-year growth plan including opportunity planner and target account structure.• Hired and trained new associates and promote managers from within based, on projected results and growth.• Developed and implemented strategic go-to-market plans, sales plans, and forecasts to achieve objectives for the brands, products and services leading to a customer satisfaction rating improvement by 23%.• Support the design, development, and implementation of current products, brand portfolio, new product development, and service lines.

• Partnered with the leadership team to develop and execute annual and long-range plans based on an in-depth understanding of market, business, and sales activities.• Developed sales strategies for targeted market segments leveraging insights from customers and stakeholders, external market trends, to develop actions and tactics to support company growth strategy.• Managed the long-term strategic development of the sales team, with focus on the top customers and products to assure alignment and allocation of the required resources and talents within the organization.• Built relationships with customers and provided sales presentations to executives to achieve above market growth rates in strategic markets.• Implemented a performance driven sales culture with relevant KPI´s and compensation structure.• Created and drove development plans for direct reports and high potential leaders to ensure high quality of the sales team and talent pipeline.• Conducted market research to learn about trends and continually identified and pushed cross-selling opportunities.• Instilled a high performing results-driven culture and structure that fostered inclusion, engagement, and accountability while coordinating and planning sales staff training programs, ensuring teams was well prepared to succeed in their positions.• Assessed, managed, and actively addressed market, customer, and competitor changes.