Providing strategic leadership for the company’s mission, profitability and goals. Develop, evaluate, and advise on new business opportunities.Management and supervision of the day-to-day business affairs, operations, and employees of the organization.

Product development expert with decades of experience launching consumer products and brands for established companies and start-ups. Co-Founder of Amp Consulting, a San Francisco Bay Area-based team of consultants with proven experience in consumer product development, manufacturing, merchandising, retail marketing, and sales. Expertise in product development, sales, manufacturing and supply chain, sourcing, go-to-market strategy, marketing strategy, competitive landscape analysis, merchandising, and brand development.

Responsible for revamping brands and expanding into new categories. Set brand and marketing strategy for fashion, outdoor, CE, and mass retail.Full P&L responsibility for domestic and international product development team. Optimized product roadmap and development process, while doubling headcount. Introduced and managed process to align product development, marketing, sales, and operations. Instrumental in exceeding sales goals by 70% FY 2019 and profit goal by 25%.Selected Achievements:• Developed international licensing program, expanded market share in EMEA and APAC. • Launched Lander and Moxyo brands, focused on growth of younger demographic.• Created category specific marketing programs for ecommerce, fashion, wireless, and mass markets.• Spearheaded a charge to make sustainability a priority for the company.

Manage marketing and product development for House of Marley, Jam Audio, Sharper Image, MyCharge and Powerbag brands. Introduced MyCharge, a portable charging upstart division within HoMedics Inc., into the marketplace and developed brand recognition. Oversee marketing, engineering and product development teams in the US and in China. Manage cumulative budgets in excess of $500,000.• Developed several products and product campaigns, helping MyCharge surpass $35M in sales after only 3 years in the market. Sales exceeded goal by 20% and market growth positioned MyCharge as #2 ranked in US for portable charging.• Developed the House of Marley brand. Researched and sourced sustainable materials to make this brand one of the first to sell sustainable consumer electronic products. • Developed and managed the Jam Bluetooth speaker that is the #1 selling Bluetooth speaker in the US market. • Manage entire product development cycle from design through production for multiple brands. Won multiple innovation awards for product designs.• Develop product strategy and marketplace roadmaps, which consider trends, indicators and competition. Introduced more than 130 new products to market which penetrated product categories with impressive sales.• Developed MyCharge’s first home shopping television strategy, resulting in a differentiated product mix sold through QVC, HSN and ShopNBC. All shopping channels generated millions in incremental volume.• Designed and implemented social media marketing and PR initiatives resulting in increased web traffic and site optimization. Efforts increased online sales by 30%.• Achieved record level profit contribution of Sharper Image business by sourcing new factories in China and lowering costs by 15%.• Introduce new products to internal teams and direct in-store training programs, with specific marketing messaging to drive retail awareness and sales.

Developed products and sold them to retailers in the US market. Managed overseas product cycle, including production locations and schedules; materials and pricing; and shipping and inspections.• Created and sourced private label programs for national retailers including Williams Sonoma, Sharper Image, Costco, Best Buy, Pottery Barn and Target. Worked directly with client management teams to extract trends, perform marketplace analysis and make design decisions needed to cultivate sales.• Developed and sold Pottery Barn Kids their #1 grossing toy for Holiday 2007..• Designed new wireless technology in order to create Pottery Barn’s weather station, which was their best selling weather product for 2 years.• Produced the first eco reusable bags, sold at Long’s Drugs and Bed, Bath and Beyond, which grossed over $2M in the first 6 months.• Designed 10 holiday gifts for Restoration Hardware, which became their best selling category for 4th quarter.

Managed merchandising and planning departments for The Sharper Image (TSI).• Grew TSI branded product volume from $40M to $100M in 2 years, which was 50% higher than goal.• Played a key role in product development ideas for TSI Design, the original product division which served as a design think tank.• Launched wholesale program and grew it from $30M to $70M annually, which was 25% higher than the goal.• Created product marketing documents which emphasized key features and product advantages. Used these documents to train sales team and ensure consistent messaging.• Successfully launched new products and packaging formats consistent with newly developed brand positioning.• Managed department of 40 buyers, planners, and merchandising coordinators.

Managed manufacturing and creative/design process for all 5 Fossil divisions.• Expanded Private Label and Licensing Divisions from $7M to $50M, which was 40% higher than goal.• Negotiated and collaborated with account partners to create and customize programs and products for their existing target markets. Brands included Armani, NBA, Mattel and Disney.• Researched trends and presented ideas to design teams in US and Europe.• Managed offices in Hong Kong and Germany.• Coordinated all marketing campaigns for trade shows, industry events and sales team. • Managed all messaging and concepts as part of a larger branding effort. Ensured consistency and high standards.