Lynda Wallace

Lynda Wallace Email and Phone Number

Co-Founder & Director at Ascend Travel Group | Partnering with travel, tourism & hospitality brands from around the world to build their presence and achieve profitable growth in the Australian & NZ markets. @ Ascend Travel Group
Lynda Wallace's Location
Melbourne, Victoria, Australia, Australia
About Lynda Wallace

Guided by over two decades of industry experience and a profound belief in the power of collaboration, Ascend Travel Group was founded with a vision to build a dynamic ecosystem where travel, tourism and hospitality brands flourish in the Australian and New Zealand markets.But this is just the beginning of my story.My journey is fuelled by an unyielding commitment to excellence, innovation, and elevating standards in an ever-evolving industry. I embrace challenges as opportunities to transcend limitations and reimagine the possibilities for growth. I possess a deep appreciation for the diverse tapestry of our community and an unwavering passion and dedication to an industry that has been the cornerstone of my professional journey for over two decades. The invaluable experiences, the indelible memories, the lifelong friendships and the significant achievements are what continue to drive me.I invite you to embark on this exciting venture with me, as I eagerly seek to forge valuable connections with like-minded professionals and industry leaders. Let's collaborate and create remarkable journeys together! Feel free to message me - I'd love to chat.

Lynda Wallace's Current Company Details
Ascend Travel Group

Ascend Travel Group

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Co-Founder & Director at Ascend Travel Group | Partnering with travel, tourism & hospitality brands from around the world to build their presence and achieve profitable growth in the Australian & NZ markets.
Lynda Wallace Work Experience Details
  • Ascend Travel Group
    Co-Founder & Director, Ascend Travel Group
    Ascend Travel Group Mar 2023 - Present
    Melbourne, Victoria, Australia
  • Choice Hotels Asia-Pac
    Development Director
    Choice Hotels Asia-Pac Oct 2022 - Mar 2023
    Australia
  • Helloworld Travel Limited
    National Franchise Manager Network Development
    Helloworld Travel Limited Jul 2017 - Oct 2022
    Melbourne, Australia
    The National Manger Network Developments main purpose is to lead a team focused on developing a constant pipeline of new business for the Company. To develop key strategies to reach new clients and markets. The role is ultimately focused on improving Helloworld Travel’s market position and on achieving both financial growth for the retail business and strengthening the brands retail footprint.
  • Helloworld Travel Limited
    National Sales Manager
    Helloworld Travel Limited Jul 2013 - Jul 2017
    Melbourne, Victoria, Australia
  • Helloworld Travel Limited
    State Sales Manager
    Helloworld Travel Limited Jan 2008 - Jul 2013
    Melbourne, Victoria, Australia
  • British Airways
    National Account Manager
    British Airways Aug 2001 - Jul 2008
    Melbourne, Australia
    Responsible for negotiating national contractual agreements with key industry partners which delivered maximum revenue at an acceptable cost of sale. This role also involved managing and coaching staff along with developing and implementing sales strategies aimed at ensuring all accounts achieved net revenue and agreed targets. An important aspect of the role was building and maintaining relationships from senior management level through to individual retail consultants. My portfolio was responsible for over $100 million in Sales.Also, during my time with British Airways I was responsible for driving and developing the newly created Corporate Account Manager role in an effort to build profitable new corporate business for British Airways. I held key relationships with decision makers in commercial accounts that had a Global Deal with BA, these included, GlaxoSmithKline, Siemens, Telstra, Pilkington and BP. I was also responsible for our Executive and Club World Members in Australia and for establishing a SME customer base from a QBE client list.
  • British Airways
    Corporate Account Manager
    British Airways Oct 1999 - Aug 2001
    Melbourne, Victoria, Australia
  • British Airways
    State Manager Vic/Tas/Sa
    British Airways Jul 1997 - Oct 1999
    Melbourne, Victoria, Australia
  • British Airways
    Account Executive
    British Airways Jan 1995 - Jul 1997
    Melbourne, Victoria, Australia
  • Jetset Tours
    Business Development Executive
    Jetset Tours Feb 1987 - Dec 1995
    Melbourne, Australia

Lynda Wallace Education Details

Frequently Asked Questions about Lynda Wallace

What company does Lynda Wallace work for?

Lynda Wallace works for Ascend Travel Group

What is Lynda Wallace's role at the current company?

Lynda Wallace's current role is Co-Founder & Director at Ascend Travel Group | Partnering with travel, tourism & hospitality brands from around the world to build their presence and achieve profitable growth in the Australian & NZ markets..

What schools did Lynda Wallace attend?

Lynda Wallace attended Swinburne University Of Technology, Mentone Girls Secondary College.

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