Lynda Williams Email and Phone Number
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Seasoned marketing director with over 20 years’ experience working in UK, European and Global Marketing teams across a broad range of product management, marketing, loyalty and partnership roles. Results driven, with a proven track record of building strategies, driving growth initiatives and delivering positive business outcomes. Broad experience across the marketing mix with a strong focus on the customer. Excels at building and developing successful relationships internally and externally, with the ability to work collaboratively across teams and in a complex matrix environment. Extensive people leader experience, having successfully managed large teams and cross functional teams, focused on motivating the team for high performance and goal delivery.Specialities: product development and portfolio management, customer acquisition, customer lifecycle management & CRM, loyalty programme and liability management, marketing strategy and planning, customer communications, strategic partnerships, benefit development and management, event management, P&L and budget management.
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RbsEsher, Gb -
Head Of Marketing And Colleague Communications - Mortgages, Protection, Premier & InvestmentsRbs 2017 - PresentGogarburn, Gb -
Marketing Director - Uk Charge Card Product And MarketingAmerican Express 2013 - 2016New York, Ny, UsDefined and executed the marketing strategy for the UK Green, Gold, Platinum and Centurion Charge Cards to enhance card acquisition, customer engagement, usage and retention, deliver against revenue and marginal contribution targets and build long-term sustainable growth. Managed, developed and coached a team of 11 marketing managers and executives. Ownership of a £BN P&L and £M annual marketing and events budget. -
Marketing Director - New Product Development, Loyalty Programme And Premium Benefits ManagementAmerican Express 2011 - 2013New York, Ny, UsResponsible for the UK Product Line strategy and implementation roadmap, conceiving and owning through to implementation new product launches and product refreshes for the UK Consumer business. Developed the strategy for the UK Membership Rewards loyalty programme including programme direction, P&L management, customer experience, UK platform & capabilities and marketing. Managed existing/pipeline partnerships for Premium lifestyle benefits & events to drive Premium customer engagement. Managed, developed and coached a team of 7 marketing managers and executives. Ownership of a £M annual product and events budget.
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Marketing Director - Airline Co-Brand Portfolio ManagementAmerican Express 2008 - 2011New York, Ny, UsDeveloped and launched an airline co-brand portfolio management framework to establish the team strategy in this space. Leading a team of 2 marketing managers, I worked with external Bank Partners to drive effective portfolio management activities across product optimisation, acquisition, customer lifecycle management and co-brand relationship management. Building and syndicating airline co-brand best practice to enhance portfolio performance, conducting end to end portfolio reviews to identify areas for improvement and leading the revitalisation and re-launch of a number of European co-brands.
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Marketing Manager - Co-Brand Product And Relationship ManagementAmerican Express 2006 - 2008New York, Ny, UsManaged key strategic co-brand partnerships for the UK Consumer business - British Medical Association, BMW Financial Services and (RED). Supported the launch of the Harrods co-brand. Responsibilities included end to end management of new product launches, ongoing product and portfolio management, P&L and budget management, portfolio analysis and reporting, development and execution of 360 marketing plans. Managed 2 marketing executives, with a focus on coaching and development.
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Marketing Manager - Customer Experience, Brand And CommunicationsAmerican Express 2002 - 2005New York, Ny, UsDeveloped and implemented 360 communications for the UK Membership Rewards (MR) programme. Produced new MR programme positioning and developed creative & tone of voice guidelines. Led the launch of the MR Accelerator programme and closure of MR Essentials programme. Led the execution of global sponsorship relationships in the UK to drive customer acquisition and engagement. Launched the UK Advertising Review Board to monitor and manage Brand usage across all customer communications and ensure guidelines were being met.
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Marketing Executive - Co-Brand And AcquisitionAmerican Express 2000 - 2002New York, Ny, UsLaunched the British Airways American Express Card in the UK and implemented direct marketing plans for customer acquisition and retention. Day to day management of the relationship with British Airways, marketing execution across direct mail, press, internet, DRTV, posters, partner channels and airport. Tracked co-brand portfolio performance and served as the voice of the customer (co-brand partner and end consumer) internally.Following the launch of the co-brand, I was responsible more broadly for Acquisition across all Charge and Credit Card products, via direct mail, DRTV, press and telemarketing. Developing creative briefs, reviewing creative work, managing print and production processes, third party vendors and the £xM acquisition marketing budget.
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European Telemarketing ExecutiveAmerican Express 1999 - 2000New York, Ny, UsDeveloped and executed telemarketing strategy across Europe, providing telemarketing consultancy, vendor management and best practice telemarketing solutions to local market American Express consumer marketing teams across 9 European markets. Managed 1 telemarketing contractor with responsibility for performance management, training and development.
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Account DirectorSitel 1995 - 1999Miami, Fl, UsResponsible for the strategic management and direction of client relationships, the operational delivery of multiple blue chip client accounts and managing a delivery and client management operation of 136 staff. Key deliverables included long term account direction and customer management delivery of annual revenue growth, P&L and customer service level agreement management and operational delivery.
Lynda Williams Skills
Lynda Williams Education Details
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University Of SurreyBusiness Studies
Frequently Asked Questions about Lynda Williams
What company does Lynda Williams work for?
Lynda Williams works for Rbs
What is Lynda Williams's role at the current company?
Lynda Williams's current role is Marketing Director - strategic consumer marketing, loyalty and partnerships.
What is Lynda Williams's email address?
Lynda Williams's email address is ji****@****ess.com
What is Lynda Williams's direct phone number?
Lynda Williams's direct phone number is (910)-256*****
What schools did Lynda Williams attend?
Lynda Williams attended University Of Surrey.
What skills is Lynda Williams known for?
Lynda Williams has skills like Direct Marketing, Marketing, Marketing Communications, People Management, Relationship Management, Customer Acquisition, Product Development, Product Management, Business Strategy, Portfolio Management, Customer Relationship Management, Loyalty Programs.
Who are Lynda Williams's colleagues?
Lynda Williams's colleagues are Mark Chamberlain, Bonnie Tam, Thelma Treacy, Iain Knox, Victor Lo, Michaela Turner, Ammar Aziz.
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