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Strategist - Launch new ventures and practices for top talent. Evangelist of social media benefits for providers of sophisticated professional services in both private and public sectors. Over 15 years helping companies and organizations get new business. Eager for teaming opportunities.Specialties: Strategic planning, sales development, coaching, new offerings, positioning, social media, emerging growth targeting, media readiness, negotiations, partnerships and cause-related marketing.
Pmg Int'L
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StrategistPmg Int'L Sep 2004 - PresentAdvise principals on new service offerings and alliance partners. Focus point-of-difference to build image and brand identities. Analyze market segments, create and implement programming. Clients include: Architecture for Humanity, Chateau d'Aragon, Giants of Jazz, HSG Investments and Vid Therapy Pro:Extend Brand Images to the Web* Introduced social media to better connect not-for-profit relief organization with its upscale millennial target. Promoted "build" projects through Twitter, LinkedIn, Facebook, Flickr, Blogspot and Wordpress. Increased visibility for ARTfarm, 1st project of organization's new incubator for sustainable design. When funding was delayed, leveraged micro-financing tool Kickstarter to identify a new donor. Directed proposal process and increased funding 28%.Authenticate Identity* Through analysis of top MSI valuations, recommended four target markets for residential real estate investors - despite macro-economics, markets held value. Other assignments included: Directing acquistion, rehabilitation and sale of affordable housing at the time of Katrina. Conceptualized identity, positioning and new creative to appeal to target profile; sales increased by 14%.Prioritize and Grow Markets* Designed customer relationship promotion on behalf of international hospitality client. Translated copy and video subtitles to/from French.*Researched insurance sector and recommended different target profile for new mobile offering for health care compliance.Create Targeted Programs*Developed marketing approach for software-as-a-service platform. Worked with client's marketing and business development teams to identify new sector through series of conference calls. Created tierred program including call campaign, follow-up collateral and proposals. Team sold over $1m in new sector before merger.
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Sr. Mkg. Mgr.Deloitte 1999 - 2004Advised Managing Partners of industry practice groups (Consumer Business, Health Care & Life Sciences, International Tax , Professionals Services and International Business - IBS) on market-focused business objectives, including practice positioning, communications, global and emerging growth target planning. Recipient of Marketing Excellence and Exemplary Performance Awards for International Tax (1999 & 2000) Exemplary Performance Award for Consumer Business Global Strategic Client (GSC) targeting (2001), Business Development Award for Service Innovators (2002) and Exemplary Performance Award (2003) for Thought Leadership. -
Mkg DirectorNatwest Markets 1997 - 1999Developed strategies to accelerate revenue growth from new business. Worked with senior management of private placement, high yield, convertibles, domestic and international equities on marketing programs.Position for global business•Initiated/directed internal repositioning process of Equity Capital Markets from domestic to global business: interviewed senior business heads to identify unique competitive advantages for new pitch. Firm sold significant Asia client in 90 days.
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Sales Development MgrLadies Home Journal 1989 - 1991Sales Development Manager – Ladies’ Home Journal Directed added-value program sales and national consumer promotions: White House events, spa getaways and sports. LHJ moved from #3 to #2 in the field and made ADWeek’s Hottest list that year.
Lynda Bauer Skills
Lynda Bauer Education Details
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Lingua Mundi, Jerez De La FonteraSpanish -
Promoting Innovation & Organizational Change -
French -
Art History -
Nyu - School Of Continuing EducationMarketing Strategy & Planning
Frequently Asked Questions about Lynda Bauer
What company does Lynda Bauer work for?
Lynda Bauer works for Pmg Int'l
What is Lynda Bauer's role at the current company?
Lynda Bauer's current role is Strategist.
What is Lynda Bauer's email address?
Lynda Bauer's email address is ba****@****ail.com
What is Lynda Bauer's direct phone number?
Lynda Bauer's direct phone number is +197360*****
What schools did Lynda Bauer attend?
Lynda Bauer attended Lingua Mundi, Jerez De La Fontera, Harvard Kennedy School Of Government, Middlebury College, Mills College, Nyu - School Of Continuing Education.
What are some of Lynda Bauer's interests?
Lynda Bauer has interest in Built Environment, Nyc, Social Media, Web Marketing, Urban Planning, Culture(S).
What skills is Lynda Bauer known for?
Lynda Bauer has skills like Twitter, Facebook, Market Research, Business Intelligence, Social Media, Social Entrepreneurship, Urbanism, Professional Services, Product Evangelism, Copywriting, Health And Wellness, Fitness.
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