Strategist
CurrentAdvise principals on new service offerings and alliance partners. Focus point-of-difference to build image and brand identities. Analyze market segments, create and implement programming. Clients include: Architecture for Humanity, Chateau d'Aragon, Giants of Jazz, HSG Investments and Vid Therapy Pro:Extend Brand Images to the Web* Introduced social media to better connect not-for-profit relief organization with its upscale millennial target. Promoted "build" projects through Twitter, LinkedIn, Facebook, Flickr, Blogspot and Wordpress. Increased visibility for ARTfarm, 1st project of organization's new incubator for sustainable design. When funding was delayed, leveraged micro-financing tool Kickstarter to identify a new donor. Directed proposal process and increased funding 28%.Authenticate Identity* Through analysis of top MSI valuations, recommended four target markets for residential real estate investors - despite macro-economics, markets held value. Other assignments included: Directing acquistion, rehabilitation and sale of affordable housing at the time of Katrina. Conceptualized identity, positioning and new creative to appeal to target profile; sales increased by 14%.Prioritize and Grow Markets* Designed customer relationship promotion on behalf of international hospitality client. Translated copy and video subtitles to/from French.*Researched insurance sector and recommended different target profile for new mobile offering for health care compliance.Create Targeted Programs*Developed marketing approach for software-as-a-service platform. Worked with client's marketing and business development teams to identify new sector through series of conference calls. Created tierred program including call campaign, follow-up collateral and proposals. Team sold over $1m in new sector before merger.
