Lynda Beauchamp Email & Phone Number

Burlington, Ontario, Canada

Hamilton, Ontario, Canada

Guelph, Ontario

• Led, coached & mentored a high-performing team of PMs, Associate PMs, Product Trainer, and Pricing Analyst across all Danby product categories, providing training and guidance resulting in team members achieving their.
• Collaborated with cross functional teams to identify customer needs, gaps and trends to develop and implement the company’s product portfolio strategy, multi-generational product roadmaps, business cases, and.
• Conducted monthly financial sales reviews, identified issues and opportunities, and made necessary changes to achieve financial targets with data-driven insights and strategic and analytical thinking.
• Managed multiple projects, including new product introductions from inception to execution, pricing, and monthly promotional pricing, review of competitive intelligence. Identified trends and business insights, priced.
• Effectively pitched and launched profitable new products internally and externally through product line review (PLR) process in Canada, USA and Mexico. Created sales strategies and program pitches that resulted in new.

Guelph, Ontario, Canada

• Led a team of PMs, Associate PMs, and Vendor Relations Manager (Sourcing) for home comfort, freezers, cooking, dishwashers, and laundry categories with an average of $251M. Set key objectives, managed budget, created.
• Developed team market growth opportunities by evaluating the competitive marketplace and creating new strategies for each product category, including modifying product offerings, repositioning pricing, and creating.
• Launched new tools for internal and external teams to enhance productivity and decision-making, including monthly 4 block financial reviews (P&L), Danby Product Launch Calendar, and category "Line Logic" across all.
• Led cross-functional teams to successfully drive new product introduction (NPI), working closely with R&D, engineering, marketing and sales teams to develop and launch innovative products that meet customer needs and.
• Negotiated with current and new global suppliers to secure the best terms, pricing, and quality, sought new business opportunities, and established strong relationships with suppliers to ensure a reliable supply chain.

Guelph, Ontario, Canada

Business leader to drive business development of distributed products for Danby such as BergHOFF kitchen and cookware, working directly with sales and suppliers.

Guelph, ON

• Led branding, digital, product, and marketing communication efforts, managing web outreach, SEO, and PPC campaigns, and overseeing website management, including working with external agencies to redesign the website in.
• Reinvented all collateral materials, including product packaging, brochures, Pop-up floor displays, presentations, and technical data sheets, with a new "ECO" minded branding and design while streamlining brochures and.
• Conducted business planning and budgeting for the Americas, leading monthly sales reviews and achieving sales budgets for three out of four years.
• Managed product development, including new product introduction (NPI) and pricing, and conducted competitive market analytics to inform pricing strategies and maintain competitiveness and profitability.

Guelph, ON

• Collaborated with sales to profitably drive growth and identified incremental growth opportunities within the existing customer base.
• Created a comprehensive Silicone Sealants product plan and conducted SKU rationalization to streamline the product line and optimize profitability.
• Developed new product training collateral for global training, including conducting competitive market analytics and product positioning to ensure that products met customer needs and delivered on business objectives.
• Led Stage Gate/project management for new product introduction, working with cross-functional teams to ensure products were developed and launched successfully, meeting customer needs and business objectives while.

Toronto, Canada Area

• Responsible for profitable management of product lines, strategic leadership, direction, management and implementation of all product decisions within product category through phases of life cycle.
• Created in depth competitive analysis of Heavy Duty Range product line vs key competitors for HD Range re-design project.
• Cross functional team leader for product development, 8D reviews, warranty/quality, Engineering Chessboard, PCR/PCO (process change). Interface with Business Managers and customers to communicate needs to cross.
• Reviewed and re-vamped product training presentations for Surface Cooking. Revised marketing materials, brochures, product bulletins, spec sheets, and contributed to monthly newsletter.

Brantford, Ontario

• Business leader for small appliances, wine chillers and compact refrigeration for Coca-Cola, Koolatron, and Total Chef Brands. Profitably grew sales in product category by 35%.
• Worked with sales team to deliver proposals to national accounts: Sears Canada & USA, Home Depot Canada and USA, Target, Wal-Mart Canada, USA & Mexico, K-Mart, Sam’s Club USA & Mexico to expand presence on customer’s.
• Set key objectives, evaluated product to competitive market, re-vamp brands, product offerings, packaging, positioning, and pricing changes to drive growth and profitability.

Burlington, Ontario

• Strategic business leader for Global Sourced Products (over the range microwaves, counter top microwaves, wine chillers, compact refrigeration, freezers, air conditioning, hard food disposers, range hoods). Owned.
• Grew business by 74% by working with sales channels (National Accounts, Builder Sales and Independent Dealer Accounts), exceeded budget and lead growth within company. Proven ability to deliver results, sales grew from.
• Entrepreneurial: developed market growth opportunities by evaluating competitive marketplace and created new strategies for each product category, modified product offering and strategies, re-positioned pricing.
• Effectively pitched and launched profitable new products internally and externally. Created sales strategies and program pitches to generate new business with Wal-Mart, Sam’s, Canadian Tire, Home Depot, Costco, Sears.
• Cross functional team leader driving new product introduction (NPI) using Six Sigma methodologies. Team consisted of Engineering, Product Planner, PSI, Purchasing, and Marketing.
• Lead creation of product marketing collateral (web content “What’s Hot” for new product intro, colour product packaging, POP, brochures, content for launch packages, photography) to improve visibility for global.

Hamilton, Ontario

• Member of 2003 President’s Club for Outstanding Achievement
• Supported product lifecycle, product launch, category analysis, SKU rationalization and cost out initiatives. Developed detailed product plans, researched market opportunities, competitive pricing, and detailed.
• Cross functional team leader at Product Development Council to drive new product definition and feature requirements.
• Worked with PMs, training, and sales teams to profitably grow business. Prepared customer pitches and presentations. Created “What’s New in Cooking Products” newsletter for sales team, led to the creation of an.

Bachelor Of Commerce - Bcom, International Business

Activities and Societies: Founding Member of CIBA (Concordia University Business Association)

Diplôme D'Études Collégiales, Commerce