Lynda Franc Email & Phone Number

North America

• Develops creative marketing tools and campaigns that are executed at over 130 events across North America that serve over 15 million customers per year including the Calgary Stampede, the Canadian National Exhibition (CNE), and the South Carolina State Fair. • National media liaison and spokesperson.• Assists in client relations and media communications including joint press releases, media interviews, joint marketing efforts, and conflict resolution with a specialization in crisis communications.• Assists in writing proposals for multi-year midway contracts as well as documents that were used to inform State Governors of safety measures and protocols. • Works on the implementation and enhancement of online and retail sales strategies.• Responsible for ordering uniforms for 5 traveling units across North America as well as products for marketing such as commemorative pins, souvenirs, and outdoor flags for rides and concession stands.• Develops and executes the coordination of ordering eye-catching and informative signs for rides, concession stands, ticket booths, and other event-related graphics.• Improved existing communication tools such as the company directory, routes calendar, online contact forms, and various other tools to increases overall effectiveness and to improve the ability to communicate both internally and externally.• Developed a sponsorship opportunity package for Ferris wheel rentals. • Developed Ferris wheel and carousel presentation packages to promote ride rentals that have been executed with organizations such as NASCAR. • Executed the creation of a new website with a focus on increasing search engine optimization (SEO) traffic and usability.

Ottawa, Canada Area

• Measures strengths and weaknesses of programs within OCH after which the information is used to develop methods to improve and promote greater effectiveness and better outcomes.• Regularly researches and applies for funding opportunities via grants, government funding opportunities, sponsorships and other proposal opportunities. • Responsible for agency communications including media relations, promotional strategies, marketing tools development, direct mail campaigns, social media coordination, website updates, sponsorship materials, announcements, photo opportunities and speech writing.• Develops budgets for fundraising and marketing activities that allows for a true cost versus benefit analysis for the aforementioned activities.• Plans and coordinates all internal Operation Come Home (OCH) fundraisers, donation campaigns and events with focuses on increasing overall revenue, promoting community awareness, increasing attendance and reducing costs.• Oversees OCH’s social enterprises and provides guidance to achieve and maintain sustainability. • Engages in presentations and networking activities to develop relationships with community partners, corporate relationships and improve volunteerism.• Supports Team Lead staff by training them in how to effectively lead their staff members, how to ensure necessary outcomes are met and how ensure that their staff’s best work is being performed. • Performs human resource duties including hiring, conflict resolution and reprimands when necessary. • Interviews, trains and coordinates all OCH volunteers.

Ottawa, Canada Area

• Launched and supervised two government-funded employment programs that focused on job placement and retention through implementation of the Individual Placement and Support (IPS) model. • Facilitated and scheduled regular program meetings to ensure that employees tasks were being done to the best of their abilities wile also addressing any of their concerns. • Attended community meetings and events as a representative of OCH and provided input into matters that influenced homelessness and/or vulnerable youth in the Ottawa community. • Developed a curriculum to teach vulnerable youth how to start a small business. The program covered topics such as business plan writing, market research, financial literacy, human resource management, leadership and other key business skills.

Ottawa, Canada Area

• Responsible for day-to-day operations of social enterprises, educational initiatives and OCH’s employment programs.• Supervised and supported frontline workers by offering feedback and advice when necessary.• Measured strengths and weaknesses of programs within OCH after which the information was used to develop methods to improve and promote greater effectiveness and better outcomes.• Ensured policies and procedures were kept up to code for the entire building. This included health and safety codes, labour laws, the youth policies manual and the student/volunteer manual.• Assisted with property management.• Performed human resource duties when required. • Planned staff schedules while simultaneously ensuring that all divisions of OCH were adequately supported.

Ottawa, Canada Area

• Developed and coordinated the social enterprise, Buy Your Beau’s Online (BYBO). This included placing, sorting and delivering orders, providing tax receipts, taking care of customer concerns, creating advertising material, generating a system in partnership with Beau’s All Natural Brewing Company for sales and invoices and ensuring that our social enterprise complied with the Alcohol and Gaming Commission of Ontario’s (AGCO) regulations. • Planned and coordinated a promotional booth for BYBO during Beau’s Oktoberfests from 2012-2017 to increase awareness of the social enterprise and promote sales.• Dveloped and fostered strong relationships with various agencies such as the Ottawa Food Bank, Youth Services Bureau, and the Parkdale Food Centre.• Supervised the Drop-in & Resource Centre for youth aged 16-25 while also providing them with social supports, crisis intervention and basic needs. • Collected and organized statistics on a monthly basis for the 14 programs at OCH in a fashion that was easily accessible for management.• Coordinated the Reunite program which provides bus tickets for runaway youth to return home to their families.• Assisted with the supervision and organization of the Health Matters evening recreation program.

• Responsible for creating regular, interesting posts for the social media platforms.• Plans short-term marketing campaigns for special events.• Promotes the various businesses along St. Joseph Boulevard in Orleans with the goal of bringing more customers to the area.• Assists with market research including community surveys, collecting results, and selecting key conclusions to aid in targeting a specific audience with the BIA marketing plan.

Responsible for various accounting tasks including quarterly GST, monthly PST, sourcedeductions, WSIB, payroll, payments and reconciliation of accounts payable andreceivable for two stores.• Dealt with staff concerns in a timely and professional manner.• Was in charge of closing store properly and efficiently during evenings and weekendsincluding balancing the cash on a daily basis.• Supervised part-time employees and trained new employees on product knowledge,procedures to follow for mixing paint, and putting a cash sale through the computer.• Prepared orders to refill store stock of paint, sundries, paint chips, and other storenecessities.• Advised customers on proper products to use for different situations involving paint, stain,and window treatments.• Tinted paint, and successfully modified colours to better suit the personal requests ofcustomers.• Dealt with customer complaints in a professional and effective manner.• Handled large amounts of cash with accuracy and competency.

Predicted food sales for the day so as to prepare the appropriate amount without wastingfood and maximizing profit.• Worked out a schedule to guarantee that food was baked and completed prior to anyshortages.• Completed orders from customers on front counter and drive-thru.• Prepared food products and beverages in fast, efficient, and orderly fashion.• Completed store maintenance duties on a regular basis such as cleaning lobby,washrooms, sweeping, and mopping.• Handled and balanced cash efficiently.

Specialization In Criminology With Minor In Political Science, Criminology

High School Diploma

Honours Student (Grade seven to grade twelve)