Lynda Goodrich, Mba Email & Phone Number

Loveland, Co, Us

Mukilteo, Wa, Us

In this role, I deliver strategic oversight and direction of product marketing and value-added service program development. Oversees upstream and downstream marketing of pharmaceuticals, emergency medical devices, and services. Lead cross-functional product development team to drive new product/service offerings including requirements gathering, specification development, project implementation timelines and stage gate process, production feasibility, price structuring, and integrated product introduction/go-to-market strategy.Highlights of my accomplishments: ✩ Designed and launched an automated crash cart medication program that attained $1M in new and YOY recurring revenue.✩ Generated new markets for emergency medical kits in both public access and commercial sectors by redesigning the existing portfolio of emergency kits driven by market needs and emergency care guidelines.✩ Developed a unit dose pharma repackaging and distribution program worth $10M, achieving 3x growth by the following year-end.✩ Increased speed-to-market by reengineering product development processes, SOPs, and regulatory approval best practices.

San Francisco, Ca, Us

I was selected to bolster sales and revenue growth for the telemedicine and teleradiology markets. Performed diverse analytics to define strategies, overcome market adoption challenges, and execute successful sales enablement and integrated marketing campaigns.List of my achievements: ✩ Established 5 new integrated hardware partnerships that targeted new telemedicine markets including the United States Military.✩ Defined sales direction, strategic plans, and feasibility studies for new product development which drove rapid ROI.

Palo Alto, Ca, Us

At this organization, I directed a full spectrum of operations pertaining to the healthcare market segment. Capitalized on market growth opportunities, executed market analysis, and attained FDA clearance and HIPAA-compliant protocols for HP workstations and thin client products for use in healthcare.My notable contributions: ✩ Streamlined monitoring of product requirements by leading the creation of a robust clinical advisory team.✩ Boosted revenue and market share by setting up strategic and tactical direction for marketing programs.✩ Aligned cross-functional and cross-organizational teams and sales channels in executing market plans for the healthcare markets and designed and developed breakthrough programs.✩ Sourced and acquired key hardware partners and ISVs for product development, joint marketing, and sales activities.

In this role, I governed marketing and strategic planning operations, marketing and business plan development, market analysis, sales forecasting, marketing and sales tools, and pricing structure, while managing physician-investor support staff.Key successes: ✩ Pooled resources with the CMS and other payors to expand approved procedures, ICD codes, and reimbursement rates.✩ Recruited surgeon investors to client-owned surgery centers by guiding a team of market development/analysts.

Denver, Colorado, Us

I spearheaded managing sales and marketing activities, market and business development goals, forecasting, sales bids and government proposals, and client and government relations.Two of my achievements: ✩ Expanded the hospital biomed tech and security service lines beyond Colorado.✩ Grew the security service line to airports and governments by leveraging security competencies.

Minneapolis, Mn, Us

I held multiple positions: Director of Marketing; Senior Manager, Business Development and Marketing; Senior Product Manager, AED Products; Senior Market Segment Manager, Commercial Markets. I was promoted to various levels of leadership as a result of outstanding management and measurable outcomes. Selected to spearhead post-acquisition market development and re-brand activities for the entire GPS-guided surgery division. Administered lifecycle marketing for various products/services from brand identity, budgeting, and product positioning/value proposition to demand generation, content creation, program development, launch, etc. Defined and prioritized new commercial market segments for AEDs. Oversaw clinical studies and published whitepapers on LIFEPAK technology advantages.My accomplishments: ✩ Instrumental in a 70% customer acquisitions cost reduction.✩ Introduced a novel on-site surgery center VIP program that built brand recognition and seamless surgeon adoption for new image-guided surgery technology.✩ Led first commercial public access AED to commercial markets, including airports, schools, malls, and other non-traditional medical markets.✩ Orchestrated the development of an improved, more cost-effective commercial LIFEPAK AED which significantly increased the adoption rate.✩ Patent holder for the LIFEPAK AED replenishment program.

Executive Mba, Business Administration/Marketing

Bachelor Of Science (Bs), Marketing