Lynda Goodrich, Mba Email and Phone Number
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I lead the upstream product and marketing preparation for new product launches and develop effective product positioning strategies.✔ Demonstrated ability to own the entire product lifecycle, from concept to delivery, and oversee product development activities, business strategy, and the creation of a diverse product portfolio.✔ Provides subject matter expertise and has a talent for translating complex product specifications and clinical data into meaningful market messaging. Excels at gathering customer requirements, defining their vision with engineering, and overseeing product strategy, pricing, and positioning strategies.✔ Transformation leader with extensive experience in new product creation and end-to-end delivery. Proven ability to lead cross-functional teams and drive the strategizing, building, launching, and managing of world-class products and services. ✔ Actively attends meetings and conferences in the medical device industry and adjacent markets to uncover innovative and differentiated technologies. Collaborates with cross-functional partners such as engineering, clinical, production, quality, and regulatory to deliver target product profiles required to charter new projects and execute upon a strategic product plan.✔ Skilled in market strategy, market segmentation, product development, program management, and product/service line launch in complex, highly regulated industries. Strong ability to break down complex problems and identify areas for optimization based on data, user behavior, and competitive research; delivers actionable insights to drive operational efficiencies and accountability across the organization.✔ Integrates technology skills with analytical abilities and marketing orientation to create product strategy and champion a range of projects within specifications and budget restrictions. Demonstrated excellence in collaborating with R&D and regulatory agencies to develop product roadmaps for the company's product portfolio.✔ Experienced in strategic portfolio management within the pharmaceutical and medical device industry, with a focus on innovative solutions that improve efficiency and outcomes. Proven ability to develop products and services that create customer stickiness while leveraging core competencies to expand the market.
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Product And Development Manager, Medical Devices And Pharmaceuticals At HealthfirstHealthfirst Sep 2017 - PresentMukilteo, Wa, UsIn this role, I deliver strategic oversight and direction of product marketing and value-added service program development. Oversees upstream and downstream marketing of pharmaceuticals, emergency medical devices, and services. Lead cross-functional product development team to drive new product/service offerings including requirements gathering, specification development, project implementation timelines and stage gate process, production feasibility, price structuring, and integrated product introduction/go-to-market strategy.Highlights of my accomplishments: ✩ Designed and launched an automated crash cart medication program that attained $1M in new and YOY recurring revenue.✩ Generated new markets for emergency medical kits in both public access and commercial sectors by redesigning the existing portfolio of emergency kits driven by market needs and emergency care guidelines.✩ Developed a unit dose pharma repackaging and distribution program worth $10M, achieving 3x growth by the following year-end.✩ Increased speed-to-market by reengineering product development processes, SOPs, and regulatory approval best practices. -
Vp Sales And MarketingMedweb Jul 2016 - Aug 2017San Francisco, Ca, UsI was selected to bolster sales and revenue growth for the telemedicine and teleradiology markets. Performed diverse analytics to define strategies, overcome market adoption challenges, and execute successful sales enablement and integrated marketing campaigns.List of my achievements: ✩ Established 5 new integrated hardware partnerships that targeted new telemedicine markets including the United States Military.✩ Defined sales direction, strategic plans, and feasibility studies for new product development which drove rapid ROI. -
Ww Healthcare Industry ManagerHp - Workstations And Commercial Solutions Global Business Unit Jul 2010 - Jul 2015Palo Alto, Ca, UsAt this organization, I directed a full spectrum of operations pertaining to the healthcare market segment. Capitalized on market growth opportunities, executed market analysis, and attained FDA clearance and HIPAA-compliant protocols for HP workstations and thin client products for use in healthcare.My notable contributions: ✩ Streamlined monitoring of product requirements by leading the creation of a robust clinical advisory team.✩ Boosted revenue and market share by setting up strategic and tactical direction for marketing programs.✩ Aligned cross-functional and cross-organizational teams and sales channels in executing market plans for the healthcare markets and designed and developed breakthrough programs.✩ Sourced and acquired key hardware partners and ISVs for product development, joint marketing, and sales activities. -
Director, Marketing And Strategic PlanningHealth Inventures Nov 2007 - Nov 2010In this role, I governed marketing and strategic planning operations, marketing and business plan development, market analysis, sales forecasting, marketing and sales tools, and pricing structure, while managing physician-investor support staff.Key successes: ✩ Pooled resources with the CMS and other payors to expand approved procedures, ICD codes, and reimbursement rates.✩ Recruited surgeon investors to client-owned surgery centers by guiding a team of market development/analysts.
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Vp, Sales And MarketingHss 2006 - 2007Denver, Colorado, UsI spearheaded managing sales and marketing activities, market and business development goals, forecasting, sales bids and government proposals, and client and government relations.Two of my achievements: ✩ Expanded the hospital biomed tech and security service lines beyond Colorado.✩ Grew the security service line to airports and governments by leveraging security competencies. -
Director, MarketingMedtronic 2000 - 2005Minneapolis, Mn, UsI held multiple positions: Director of Marketing; Senior Manager, Business Development and Marketing; Senior Product Manager, AED Products; Senior Market Segment Manager, Commercial Markets. I was promoted to various levels of leadership as a result of outstanding management and measurable outcomes. Selected to spearhead post-acquisition market development and re-brand activities for the entire GPS-guided surgery division. Administered lifecycle marketing for various products/services from brand identity, budgeting, and product positioning/value proposition to demand generation, content creation, program development, launch, etc. Defined and prioritized new commercial market segments for AEDs. Oversaw clinical studies and published whitepapers on LIFEPAK technology advantages.My accomplishments: ✩ Instrumental in a 70% customer acquisitions cost reduction.✩ Introduced a novel on-site surgery center VIP program that built brand recognition and seamless surgeon adoption for new image-guided surgery technology.✩ Led first commercial public access AED to commercial markets, including airports, schools, malls, and other non-traditional medical markets.✩ Orchestrated the development of an improved, more cost-effective commercial LIFEPAK AED which significantly increased the adoption rate.✩ Patent holder for the LIFEPAK AED replenishment program.
Lynda Goodrich, Mba Skills
Lynda Goodrich, Mba Education Details
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University Of Colorado DenverBusiness Administration/Marketing -
University Of WashingtonMarketing
Frequently Asked Questions about Lynda Goodrich, Mba
What company does Lynda Goodrich, Mba work for?
Lynda Goodrich, Mba works for Healthfirst
What is Lynda Goodrich, Mba's role at the current company?
Lynda Goodrich, Mba's current role is Product and Development Manager at HealthFirst.
What is Lynda Goodrich, Mba's email address?
Lynda Goodrich, Mba's email address is ly****@****kit.com
What is Lynda Goodrich, Mba's direct phone number?
Lynda Goodrich, Mba's direct phone number is +172030*****
What schools did Lynda Goodrich, Mba attend?
Lynda Goodrich, Mba attended University Of Colorado Denver, University Of Washington.
What are some of Lynda Goodrich, Mba's interests?
Lynda Goodrich, Mba has interest in Children.
What skills is Lynda Goodrich, Mba known for?
Lynda Goodrich, Mba has skills like Marketing Strategy, Strategic Planning, Marketing, Competitive Analysis, Strategic Partnerships, Sales Management, Business Development, Strategy, Management, Market Research, Product Launch, Leadership.
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