Research Director & Co-Founder
Compass Research
Set up and managed this research agency, which employed 25 full-time Burmese researchers, 165 field staff and 5 expatriate Australian researchers and managers. Compass Research became the leading, premium-quality research agency in Burma. Revenue grew at least 15% each year.Designed, planned, oversaw and reported more than 130 social and market research projects involving more than 120,000 interviews and 800 focus group discussions.The research, commissioned by United Nations… Show more Set up and managed this research agency, which employed 25 full-time Burmese researchers, 165 field staff and 5 expatriate Australian researchers and managers. Compass Research became the leading, premium-quality research agency in Burma. Revenue grew at least 15% each year.Designed, planned, oversaw and reported more than 130 social and market research projects involving more than 120,000 interviews and 800 focus group discussions.The research, commissioned by United Nations agencies, International Non-Government Organisations, governments and businesses was used to launch products, ground-breaking information campaigns, attract donor funding, lobby for change and to inform and monitor public health and social marketing programs.Recruited and trained more than 1,500 researchers in internationally-accepted methodologies, techniques, quality control systems and reporting.Wrote and edited reports and proposals, prepared marketing materials and developed a style guide and systems of report writing, proof reading and data checking with teams of researchers for whom English was a second language.Designed, implemented and adjusted the company's marketing strategy and supporting marketing materials. Show less