Offering marketing and communications expertise to this young, thriving law firm that specializes in intellectual property, trademark, and copyright law, as well as business disputes and commercial litigation for companies and organizations of all sizes.

Bold Idea is a 503-c organization dedicated to help students gain confidence and essential computer science skills. We start building student interest and skills as early as 3rd grade and continue to support them through 12th grade. As a result, they are prepared to succeed in challenging computer science and math subjects in high school and college - and ready for the workforce.

• Hired to rebuild Tepper marketing department and create a comprehensive strategic plan that would refresh and ignite the Tepper brand. In early 2020, I identified the need for a revamped and strategically differentiating Tepper brand. I instigated the creation, development and launch of The Intelligent Future℠ campaign. o RESULT: Leads increased 2000% in one year. Cost per Lead decreased from $500 to $70.o RESULT: DEI&B investment drove 4,000 new leads from audiences previously under-supported.o RESULT: The Intelligent Future rebranding was so well received, that it became the base of the school’s 5 year strategic plan.• Oversaw 10+ research studies to analyze GBE needs and levers. o RESULT: Data-informed decisions vs. anecdotal.• Led creation of "Tepperspectives" thought leadership site to highlight faculty research, relevant communication. Goal: Enhance reputation in AI in 2024.• Implemented 10+ RFPs for external partners from 2020-2024. Worked with CMU team, procurement to redefine program needs, assess fit, and negotiate win-win terms.o RESULT: All contracts under my leadership became multi-year partnerships.• Launched new MBA, MSBA, and MSM programs via integrated insight-driven marketing plans.o RESULT: All met or exceeded student matriculation goals.• Renewed project management to be more efficient, and productive via new SaaS. o RESULT: Team output was 1,000+projects/yr.• Vetted, and hired more than 15 new team members with a “no asshole rule” firmly in place.o RESULT: I ensured they received support, compensation, and genuine appreciation for their skills and commitment. Promoted 70% of team.• Marketing Advisor to Tepper dean(s); CMU Sr, Comms Counsel, Tepper Leadership Council, and Executive Committee. Executive Board participant.• Editor-in-Chief of Tepper Alumni Magazine.• Wrote multiple articles, scripts, interviews, presentations, and board comms for Dean Bajeux.

I oversaw all strategic marketing efforts, advertising and collateral, internal/external communications, and community/media relations for the SMU Cox School of Business. Managing Editor of Cox Today, our alumni magazine for 50,000+ readers.

Managed FRESHWORKS, Omnicom's virtual consortium of advertising agencies dedicated to marketing and advertising exclusively for 7-Eleven, Inc.

Continued Omnicom career at Rapp, the world's largest direct markteting agency, overseeing DM efforts for Brinker, Continental One Pass, Direct Energy and 7-Eleven.

Oversaw agency positioning and new business development under guidance of CEO which led to win of the 7-Eleven account. Managed all traditional/promotional efforts for 7-Eleven business handled by Tracy Locke

Upon closure of Dallas O&M office following the Bell Atlantic/GTE merger, I was hired by my client to continue successfully driving our traditional/dm/online branding efforts across B2B and B2C channels.

Oversaw traditional/dm/online brand efforts for Verizon Information Services (formerly GTE)