Lynda Proude Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Responsible for establishing a strategic communications and engagement framework to transform internal culture and rebuild external reputation. Including building and developing a high-performing team, establishing effective channels, and implementing integrated campaigns to ensure awareness and accessibility of, the Commission's work and support its strategic objectives across a diverse range of stakeholders.

Sydney, New South Wales, Australia

Established strategic internal and corporate communications framework across a complex organisation, managing crises and protecting reputation. Enhancing employee engagement and connection, building alignment with a new strategy and values and supporting OA’s transformation into a modern, accessible and relevant company.

Sydney, New South Wales, Australia

Created strategic internal communication programs, aligned with Arup’s global strategy, for employees across five countries in the Asia-Pacific region. Engaged staff as advocates and motivated them to focus their efforts on implementing the region’s strategic plan in a fast-paced, constantly changing. complex environment.

Sydney, Australia

Led and managed marketing and communications for NSW Ambulance ensuring efficient and effective delivery of emergency health care across NSW. Developed and delivered high-quality internal communications, marketing, community relations, social media, stakeholder engagement, merit and long-service programs, community hero recognition, events, and sponsorships. Managed ten staff.

Sydney, Australia

Led all communication and public relations activities for the National Electrical and Communications Association (NECA) National Office and provided strategic advice and support to the National CEO, National Executive, Board and state-based marketing and communication representatives. Manage one intern.

Sydney

Established best practice communication frameworks for internal and external communications. Provided strategic advice to the Executive Team shaping communication programs and developing messaging to deliver the vision and business plan. Managed a team of 10 communication specialists and business partners.

Sydney, Australia

Advised CEOs, general managers and executive teams on implementation of communication strategies to address specific behavioural, transformational and operational changes. Managed small teams.

Sydney, Australia

Provided strategic internal and external advice to the Qantas Engineering CEO and Executive Team. Designed and implemented strategy to deliver cultural, behavioural and operational communications to staff Australia-wide and internationally. Transferred to Qantas Commercial to manage customer and employee communications pre and post the 2011 fleet grounding. Managed a team of four.

Sydney, Australia

Developed and implemented communications strategy to raise and shape the CEO's profile internally and externally and to support the organisation's diversity, transformation and operational strategies. Led communications for the Staples takeover ensuring shareholders, customers and staff were prepared and supported through the cultural and operational changes. Managed a team of two.

Sydney, Australia

Collaborated with the Vice-Chancellor and Deans of 17 faculties to establish the University's first internal communications framework to improve collaboration across the organisation and to deliver complex change and communication strategies for cultural, operational, branding and redevelopment programs. Ensured successful integration of new Vice-Chancellor through a range of employee communication activities. Managed a team of 14.

Sydney, Australia

Advised the CEO on strategic internal communication programs to embed the HBOS brand, increase engagement and clarify strategy. Improved positive perceptions of communications by 25 percent over 12 months. Gained agreement and funding from seven Executive Directors to articulate an aligned vision and strategy and implemented the first Group-wide intranet to announce them to staff. Managed a local (Sydney) and remote (Perth) team of five.

Sydney, Australia

Designed and implemented a strategic approach to communications delivering over $30k of annual savings and increasing satisfaction by 11 per cent. Led communications for a Bank-wide process and culture transformation and successfully managed transition to new CEO, Gail Kelly. Developed and implemented Corporate Responsibility Strategy delivering annual cost savings of $250k. Managed a team of three.

Company Directors Course, Corporate Governance

Masters, Communications Management

Honours Diploma, Journalism

Bsc Hons, Human Psychology

A Level, English, French, Social Biology