Lynde Evans Email & Phone Number

Wilmington, Delaware, United States

Newark, Delaware, United States

Embassy Suites Newark Wilmington SouthHomewood Suites Newark Wilmington SouthManager of the Year 2019- Embassy Suites Best RevPar Growth 2019- Homewood Suites• 154 Room Embassy Suites • 91 Room Homewood Suites• Responsible for an overall $11 Million Dollar combined budget.• Responsible for a personal booking goal of $1.8 Million Dollars in the Business Travel and Corporate Group Segments.• Implement the overall direction, coordination, and execution of the Sales and Marketing Plan.• Maintain relationships and establish new working relationships with top companies in the area.• Represents PM Hotels at trade shows and Travel Agency visits to promote products.• Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates.• Complete 30-60-90 Forecast for Rooms and Food & Beverage.• Complete monthly Sales Reports, Action Plans, and Target Account Reports.• Detailed reviews of STR Report, Travelclick 360 Reports, and Knowland Reader Board Reports.• Hold weekly Sales Meetings, as well as quarterly reviews.

I currently establish specific Sales Topics for our weekly Regional Sales Call. Once a week I run the Northeast Regional Sales Calls for 13 hotels covering that Sales Topics of the week and report back to EVP, VP and VP of Operations.

A training and advisory role to new Director of Sales joining Island Hospitality. The DOS Ambassador optimizes the sales person’s time, learning and proficiency through the effective coaching and application of learning.

Mt Laurel Nj

Island Hospitality Sales Leader of the Year 2016Best RevPar Index Growth -Hyatt house 2017• Meets or exceeds budgeted REVPAR for the hotel. • Prepares hotel’s Annual Marketing plan. • Prepares departmental budget that correctly reflects the hotel’s business plan. • Forecasts occupancy fluctuations and directs selling activities to maximize revenues. Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand. • Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor. • Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).• Supports guest service as the hotel’s driving philosophy. • Personally demonstrates a commitment to guest service by responding to guests’ needs.• Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment. • Implements hotel’s marketing and sales plan. • Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each. • Identifies and maintains constant communications with the hotel’s key accounts. Actively sells room nights through outside sales calls, telemarketing, site tours, etc. • Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).• Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.

Philadelphia Pa

• Sell hotel guest rooms groups through direct client contact to maximize total rooms revenues and profits. • Responsible for individual travel including knowledge and experience in business travel. • Contacted representatives from respective market segments to solicit business for the hotel. • Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines.• Negotiated National and Local Business Travel contracts & rates.• Travelled to complete Booking Agency Visits (BCD & CWT) • Demonstrated positive leadership characteristics for employees. • Finalized contracts for group bookings. • Relayed accurate forecasting information for rolling forecast. • Consulted the PCVB to learn of conventions and social functions in the market.• Entertained potential clients/guests. • Executed cut-off dates on group bookings. • Planned and conducted pre-cons and post-cons. • Prepared and mailed brochures, menus to prospective clients. • Analyzed requirement of function space outlined available hotel facilities and service offered and quoted pricing. • Arranged for VIP amenities to be delivered. • Assisted in planning and participating in sales blitz.

Philadelphia Pa

• Responsible for Corporate Group Bookings Midwest – East Coast • Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines. • Ensured quality service to both customers and colleagues.• Executed cut-off dates on group bookings. • Planned and conducted pre-cons and post-cons. • Analyzed requirement of function space outlined available hotel facilities and service offered and quoted pricing. • Arranged for VIP amenities to be delivered. • Assisted in planning and participating in sales blitz locally as well as on a MSI Task Force.• Responsible for "up-selling" in order to maximize sales revenue. • Trained and assigned work to sales coordinators. • Oversaw work procedures and inspected work in progress and upon completion. • Approved client contracts, fee waivers, and reductions. • Edited and assisted in the preparation of promotional brochures and related sales brochures.

Philadelphia Pa

• Negotiate Local and National Account Contracts for Business Travel.• Responsible for individual travel including knowledge and experience in business travel. • Maintain and manage business travel accounts.• Responsible for booking and maintaining Wedding Blocks.• Secure and maintain SMERF Convention and Group Business as well as outline meeting space needed.• Build relationships with local attractions, and vendors to establish leisure packages, and market them successfully.• Secure and maintain Corporate Convention and Group Business as well as outline the meeting space needed.• Solicit local and national corporate business through prospecting.• Work closely with the Philadelphia Convention and Visitors Bureau securing convention business for the city.• Work together with Starwood National Sales to secure business through National Accounts.• Handle customer calls and inquires.• Trained and assigned work to sales coordinators. • Oversaw work procedures and inspected work in progress and upon completion.

Philadelphia Pa

Bachelor'S Degree, Communication, General

Diploma, General Studies