~Spearhead new customer acquisition through social media marketing and drive traffic to brick-and-mortar partners while continuously bringing new customers to company website. ~Built relationships with vendors to manage all e-commerce technology partners. Integrated several third party technologies.~Increased online Shopify store conversions by 14% year over year and improved return customer rate by 9%. ~Develop strategic and new long-term partnerships that enhance and further expand the company’s brand. ~Cultivate business relationships through networking, industry events, and outbound marketing initiatives to acquire new customers and wholesale accounts.~Key liaison between business development, sales, content creation, creative, marketing, and key wholesale accounts. ~Implemented new email marketing program and sales channels that have generated over $700k in the last six months. ~Developed and oversaw marketing functions to identify key marketing strategies for successful new customer acquisition and sales growth.

~Partnered with COO to develop and implement the marketing and communication strategy to drive sales, customer acquisition, engagement, and long-term retention in the US, Canada, and Philippines markets. ~Created the customer segmentation and engagement strategy that improved personalization of the customer experience by segmenting a single segment into three unique segments that resulted in personalized, one-to-one messaging. ~Developed and implemented a comprehensive loyalty strategy to increase lifetime value and reduce attrition among customer segments. ~Oversaw and managed marketing budget. ~Engaged strategically with the marketing manager and sales team to grow and execute multi-channel marketing strategies focused on enrollment and sales generation. ~Lead a growing and diverse team of marketing professional, designers, copywriters and videographers to create marketing deliverables that support business owners in their effort to differentiate from competitors. ~Managed strategic planning of technology implementation to achieve a wide array of offline and online initiatives to directly acquire new users to our mobile apps. ~Conducted ongoing market research through focus groups, surveys, and competitor analysis to identify areas of opportunity and differentiation for the company. ~Managed marketing communications strategy and implementation across web, print, sales training, corporate positioning, product launches, sales collateral and event marketing.

~Responsible for increasing sales, productivity, and revenue generation through sales tools, content creation, developing metrics, analysis, training and new product launches. ~Designed and developed integrated marketing promotion plan responsible for driving $48 million in revenue with a cost savings of $230k over the previous year. ~Collaborated with marketing and communications teams on standardization, design and production of marketing materials by providing direction on product messaging and positioning to differentiate from competitors. ~Create sales strategies to promote key products and drive consistent revenue while protecting profit. ~Managed a dynamic team of marketing professionals responsible for the management, development, and implementation of comprehensive, cohesive and cost-effective sales and marketing plans. ~Oversaw strategic planning and direction of recruiting and retention efforts to increase demonstrator base.

~Opened new markets through strategic planning, competitive analysis, product concepts, packaging, pricing, collateral and promotions.~Collaborated with top-level marketing, product management, operations, & finance to develop products that fill gaps in product line and stimulate new growth with existing product. ~Designed & coordinated marketing campaigns on new and existing product releases.~Developed product positioning, messaging, and resources to enhance consumer product experience.~Simplified offering that resulted in increased revenue and reduced operating costs.~Coordinated compliance to ensure product packaging was compliant with established nutritional guidelines.

~Collaborate with heads of marketing to coordinate and execute an integrated marketing strategy that would attract, retain and sustain company sales and recruiting objectives. ~Design, deploy, & coordinate recognition rewards program for global markets that result in positive revenue and recognition ~Implement marketing strategy through successful campaign development, forecasting, up-sell, and retention plans.~Partner with company president to develop unique event challenges to drive market specific goals ~Work cooperatively and manage internal relationships with various stakeholders including design, communications, and web~Partner with Business Development managers to devise and execute global marketing campaigns at a local level in North America, Europe, and the South Pacific

~Acted as liaison for 7 countries on policies, while maintaining processes and procedures related to consumer relations specific to each market.~Communicated regularly with C-Suite concerning policy adherence ~Chaired compliance hearings and facilitated quick resolution for violations in policy adherence ~Legal liaison to corporate Attorney in assessing trademark and copyright infringement~Directed awards/recognition programs