Lyndon Bye Email & Phone Number

Poole, Gb

Florham Park, New Jersey, Us

Growth quickly paid off after joining a $4bn startup. I embraced digital transformation, and efforts were soon recognised by Gartner and a global award for marketing excellence from the ITSMA.This led to exposure to one of the "Big Four" accounting firms, to align digital to the 'C' level goals. Regular workshops & AMAs brought a data driven mind-set to the global marketing team and sales operations, using real-time analytical tools whilst closing the loop for single and multi-touch views. Combining UX, business intelligence and digital analytics mashups via Adobe Marketo marketing automation, PPC, social, SEO, event marketing and ultimately Salesforce. Sales & Marketing have never been so aligned.

Norwalk, Connecticut, Us

I joined the corporate marketing team after the announcement of the Xerox/Conduent divestiture. It was my experience of the Adobe Marketo and Salesforce architecture that led me to be part of Xerox’s MarTech advisory team. At Xerox I led the adoption of Domo’s BI tool and marketing analytics to measure marketing KPIs and ROI, first touch to closed won.

Baar, Ch

By bringing the fundamentals of lead generation marketing to WDS and using skills in marketing technology (Adobe, Salesforce, Marketo) I was able to define the marketing department as a very rare beast, “a marketing department that could prove its ROI”. From click to close, it became obvious to senior management that the campaign strategies, web design, lead conversion techniques and content were quickly seen as a lead generating tool, and brand builder. Infographics, whitepapers, podcasts, all content marketing that put engagement, shareability and creative look and feel to the forefront, pushed the brand to levels where even Xerox recognised our team as a force that are going places. Experience in design, SEO, email marketing pushed web leads up +84% with organic rising +500%. From the early introduction of lead tracking in 2012 it was possible to report +200% increase in the value of web opportunities.

Wareham, Dorset, Gb

Responsible for: -Managing Google Adwords and Microsoft Adcenter PPC campaign bidding and budgets, identifying ROI, new advertisement copy and keyword recommendationsSearch Engine Optimisation and advancing current trends.Providing major KPIs, website statistics and reporting via Adwords, Analytics & SalesforceWeb design, webmaster & web development including HTML, CSS, Javascript, Flash & PHPManaging brand identity of the company online and offlineDesigning & updating cooperate literature using Adobe Creative Suite especially Photoshop, Illustrator, Indesign, & DreamweaverTaking short briefs to completed approved email campaigns, web pages or printed artwork Writing PR content for regular email campaignsManaging and reporting online PR distribution via Social, Blogs and NewswiresCreating reports and workflows within Salesforce CRMCompiling and present data from Online SurveysGrowing the online presence of the companyCoordinating global exhibitions, including marketing collateral, shipping and event PRSourcing new telecom events and marketing channelsUpdate department procedures and maintain high quality of department outputAchievementsManaged re-design of company website and PR campaigns which increased overall traffic 60% and non-paid traffic by 71% in first 12 months. Resulting in increase in sales by 200%. Took on responsibility of Google Adwords account, which increased CTR by 300%, reduced CPC by 26% and increased sales opportunities by 21%.

The internet brought new opportunities so I contracted out for marketing, design and web companies utilising new coding skills within Dreamweaver and Flash. Typical roles were designing web templates for sites, banners and e-flyers, coordinating site updates and web campaigns. Roles then became available with interface design involved creating wireframes, user journeys, mock ups and icon design for web applications. It was here I became further involved with the development side and understanding solution architecture.

Lead a department consisting of designers, artworkers, prepress, 3D CAD, and digital print. I built relationships with major agencies on pitfalls of the design process and new printing techniques, the best artworking procedures and image manipulation. Chaired meetings initiating briefs in conjunction with the account manager and designer, thereby ensuring maintenance of brand design standards and integrity throughout promotions and tenders. Attended regular meetings with managers of production departments, and in times of high workload brought in freelancers to maintain project deadlines. In conjunction with HR manager conducted interviews, devised training plan, implemented bonus scheme according to the achievement of KPIs, and the introduction of the continuous improvement process.

Adding to the earlier role I was tasked with projects, linking 3D and design services and streamlining workflows. Responsibility increased for developing strategies for each department and maintaining momentum and daily planner. Managing the capability included compiling reports for major tenders, conducting PDRs for staff, preparing KPIs and adherence to quality standards BS9001. CAPEX investment continued with a design studio refit after a proven cost saving.

Built department from 2 to team of 4 staff. Checked artwork from design agencies, through to approval, and providing digital files for film-setting and print.

Education record

Hnd, Technical Illustration

Biology; English Lang, Computer Studies, Geography, Art