Lyndon Pohl Email & Phone Number

California, United States

-Direct all NationalCovers.com B2C sales and marketing activities across multiple product categories driving 8-12% annual growth rates.-Responsible for multiple retail, wholesale and corporate web properties, and all corporate, product-based, and brand-based marketing programs.-Oversee all technical aspects of the business, internal & external resulting in improved website uptime and server speed.-Create real-time web based KPI reporting dashboards and order processing systems to increase PPC effectiveness and CSR conversion rates.-Direct all online marketing activities for multiple retail, wholesale and corporate websites.-Execute National Covers rebranding initiative creating a consistent, unified web presence.-Create and implement Search Engine Optimization strategy for multiple category core keywords resulting in top 10 rankings and 30% increased traffic and revenue.

-Freelance Marketing Professional and Digital Marketing Specialist-Contracted marketing services to a variety of sectors: Tech, Services, NonProfit.-Deliverables included strategy, branding, messaging, collaterals, website development, SEO, SEM.

-Hired by support.com as part of the acquisition of YourTechOnline.com to help with transition.-Created and implemented go-to-market programs, products, tools and collaterals for a variety of partners including big box retail, online consumer electronics retailer and online security retailer.

Ca

-YourTechOnline.com (acquired by support.com)-Created strategic partner alignment and to effectively prepare the company for acquisition.-Responsible for all aspects of the YourTechOnline.com marketing activities, website and brand presence resulting in PC Mag Editors’ Choice Award. -Implemented all advertising and promotions including SEM, SEO, PPC, CPM, CPA to drive company from startup to $10+M in revenue.-Directed annual CES Rat Pack party at the Bellagio, Las Vegas for partners, prospects and influencers.

• (Boutique Full Service Marketing Agency)• Managed existing clients and brought in new business. • Responsible for: Branding, Strategy, Research (focus groups, mystery shops), Collateral development - including web, Photo/Video shoots

-Implemented National Account/OEM and Big Box programs with companies such as The Home Depot and Lowes creating multi-million dollar revenue streams. -Directed all aspects of corporate Trade show exhibiting (min. 4 per year) to create brand awareness, acquire partners, and drive business to regional distributors.-Responsible for all aspects and elements of branding and application, content of collaterals and website resulting in a brand name which is synonymous with the product category.-Developed and managed national programs for distributors such as nationwide toll free routing, and co-op advertising resulting in a unified, cohesive national and international presence.-Responsible for all aspects of annual distributor convention (70+ distributors) held at various North American locations to create continuity, launch new products and award results.