Marketing Specialist
Current• Collaborate to implement a comprehensive channel enablement strategy that aligns with overall marketing and business objectives: Coke Northeast’s Commercial Pillars, Right Execution Daily, and Market Street Challenge by tailoring NAOU regional and national program point of sale to Coke Northeast’s look of success (LOS) standards• Led successful brand awareness event to foster collaboration and strengthen relationships with One Team, BCC, and brand partners by planning, executing, ordering product and designing marketing material• Presented new sales tool to 16 General Managers and provided training on platform utilization to increase POS execution by aligning with LOS channel guidelines and providing visibility of NRS orders• Architect and support Cold Drink Equipment and FSOP Code10 incentive tracker, incorporate Tableau, and analyze data monthly to identify and summarize key points to accompany dashboard• Collaborate with NAOU commercial team on several regional and national programs including developing dealer loaders for all sales to use in all channels to gain displays• Complete Right Execution Daily (RED) surveys on route rides to identify where we are winning or need to implement suggested improvements to meet RED and Market Street Challenge guidelines• Worked with Beacon City Team using Forms.com to survey 14+ locations to identify in-venue merchandising and branding opportunities