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Lyndsay Graham is listed as Data-Driven | Performance Marketing | Demand Gen Pipeline Processes Optimization at ArcBest, based in Greater Fort Smith Area, United States. AeroLeads shows phone signal with area code 479, 800 and a matched LinkedIn profile for Lyndsay Graham.
Lyndsay Graham previously worked as Senior Manager, Marketing Operations at Arcbest and Manager, Paid Media at Arcbest. Lyndsay Graham holds Bachelor Of Professional Studies, Industrial And Organizational Psychology from Arkansas Tech University.
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Tenured marketing professional with a track record of exceeding business objectives through fundamental, innovative digital marketing strategies and using data analysis to identify lead pipeline process optimization opportunities.
Listed skills include Marketing, Customer Service, Conversion Optimization, Management, and 46 others.
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Fort Smith, Arkansas, Us
Collaborates with Sales, Capacity, Yield and Operations to develop strategic data-driven marketing campaigns that align complex business goals to our diverse multi-channel capabilities while overseeing all marketing investments and budgets across multiple execution teams, brands and solutions.
Fort Smith, Arkansas, Us
- Oversee the strategy, execution, and maintenance of all paid media campaigns and demand generation efforts for customer acquisition and corporate and driver recruiting- Lead the training and development of a team of expert marketing specialists- Responsible for the optimization and return of a $20M+ annual advertising budget- Maintain positive and productive relationships with third-party vendors and partners- Lead cross-team marketing analytics initiatives to ensure fundamental implementation of tools and approaches- Monitor, analyze and communicate ROI of marketing investment- Define and deploy departmental standards for marketing performance measurement
Fort Smith, Arkansas, Us
Responsible for all auction-based paid media channels for ArcBest and its brands and subsidiaries. This includes customer acquisition through building brand awareness and driving lead generation, as well as corporate HR and contract carrier recruiting efforts. Extensive experience with: Google Ads, Facebook Ads, Google Analytics, project management, retargeting, display, audience targeting, LinkedIn advertising, Facebook Ads, Microsoft Excel, landing page optimization, ad testing, running SQL queries, and Bing Ads.
Fort Smith, Arkansas, Us
Day to day I work to find ways to improve the performance of our Google AdWords account. I do this through testing ad text, performing keyword research, making changes to our keyword or ad group structure, or removing certain keywords from our account. I also seek out new opportunities to grow our paid media efforts through my relationship with our Google account reps and also vet other advertising mediums.
Fort Smith, Arkansas, Us
Implement and report on paid search campaigns as well as track paid campaign performance and account optimization.
Fort Smith, Arkansas, Us
Internal Corporate Communications, Brand Reputation Management, Public Relations, Brand Direction & Strategic Planning, Manage National Yellow Pages Advertising Campaign
Fort Smith, Arkansas, Us
Assisted with reporting on the performance of marketing campaigns. These included YellowPages, event sponsorships, and referral programs. Aided in event coordination, invoice reconciliation, and managed promotional materials. I was also responsible for responding to all emails that customers sent to moving@upack.com.
Fort Smith, Arkansas, Us
Provided support for customers as they planned their cross-country moves. This involved making reservations, answering questions, providing quotes, communicating with the local ABF terminals, and resolving any issues that occurred.
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Lyndsay Graham works for ArcBest.
Lyndsay Graham is listed as Data-Driven | Performance Marketing | Demand Gen Pipeline Processes Optimization at ArcBest.
AeroLeads has found 2 phone signal(s) with area code 479, 800 for Lyndsay Graham at ArcBest.
Lyndsay Graham is based in Greater Fort Smith Area, United States while working with ArcBest.
Lyndsay Graham has worked for Arcbest.
You can use AeroLeads to view verified contact signals for Lyndsay Graham at ArcBest, including work email, phone, and LinkedIn data when available.
Lyndsay Graham holds Bachelor Of Professional Studies, Industrial And Organizational Psychology from Arkansas Tech University.
Lyndsay Graham is listed with skills including Marketing, Customer Service, Conversion Optimization, Management, Strategic Planning, Online Marketing, Marketing Communications, and Ppc.
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