Lyndsay Mcentee Email & Phone Number

Boise, Idaho

• Develops marketing strategy and detailed plan to execute that strategy across numerous geographic locations
• Researches target demographic and develop content, messaging and communications, go to market strategies, and client experience and execution of media buys across social, digital, search, affiliate, and offline channels
• Tracks quantifiable results of marketing activities and report to management on regular basis

Boise, Idaho Area

• Develops strategy and manages execution of marketing projects for CPG industry clients. Projects include media buys, influencer engagement, digital/print advertisements, packaging, art creation and direction, product.
• Assists clients with navigation of retailer specific programs which include in-store promotion, digital and print advertisements, event management, coupons and more
• Assists the VP of Marketing on internal marketing efforts including M&A process and branding, social media management, PR and communications

Boise, Idaho Area

• Develops, implements, administers, and maintains federal fire department recruitment and retention grants from program planning through final closing
• Coordinates media campaigns including but not limited to: programmatic advertising, social media, television, newspaper, radio, and event marketing
• Tracks and monitors all project activities: reviews ongoing work to ensure performance on campaigns complies with grant narrative and budget specifications
• Oversees artwork creation and edits for individual campaigns
• Conducts presentations to clients and at conferences to educate on project progress
• Prepares timely reports as required to the granting agencies to ensure projects are kept within approved budgets and schedules

• Actively built the Disaster Kleenup brand within our service area through several referral source channels
• Participated in media buys for radio, TV, billboard, and other channels
• Personally developed and worked with third party administrator for marketing materials such as: flyers/posters, event invitations, website design and optimization, email campaigns, and other promotional materials
• Planned and executed events with professional partners: fundraisers, golf tournaments, benefits, continuing education and more

• Developed property flyers, proposals, and offerings used for marketing projects to clients
• Utilized several branding techniques in order to demonstrate the distinctive competencies of the Lee & Associates product and services
• Updated information found on the Lee & Associates, Idaho website involving properties, agents, and marketing activity
• Developed advertisement design and copy for the Idaho Business Review and other marketing mediums
• Conducted research on current, past, and predicted market conditions; generates reports for different market trends for individual client needs