Lyndsi Plummer Email & Phone Number

London, United Kingdom

•Develop team and broader organizational operating and accountability structure to unify core governance model across UK, iterating and re-designing as the business and privacy program matures and changes•Lead and work with the business in advising on the development of downstream repeatable and scalable governance/operational structures and processes•Establish and grow new relationships and ways of working across the business•Hire, manage, and lead a central team of… Show more •Develop team and broader organizational operating and accountability structure to unify core governance model across UK, iterating and re-designing as the business and privacy program matures and changes•Lead and work with the business in advising on the development of downstream repeatable and scalable governance/operational structures and processes•Establish and grow new relationships and ways of working across the business•Hire, manage, and lead a central team of privacy and project managers to oversee UK implementation of the privacy program•Raise awareness of the program, the importance of privacy/data protection, and establish the privacy operations team as first point of call•Shift mindsets and behaviours through collaborative efforts and extensive training from C-Suites through to junior execs•Align program workstreams and compliance technology strategy and processes to suit the UK; develop localized operational policies, accountability/RACI matrixes, training guides, etc.•Development of initial UK program/project tracking and dashboarding, re-designing and simplifying through iterative processes including later development of custom WAGILE platform to drive efficiency by automating highly repeatable tasks at scale and instill ownership and accountability•Drive transparency by developing and launching an internal “knowledge hub”, seeking out appropriate resources to design and build•Identify and remediate local market gaps to reduce risk with appropriate legal guidance, inputs, and approvals•Continuously develop, iterate, and seek out new and more efficient/effective methods of managing the program•Assist teams on completing processing instructions, RFPs, pitches, and/or other general questions relating to privacy, advertising, and/or compliance practices•Conduct, review, and advise on compliance activities including ROPAs, vendor due diligence, proprietary product due diligence, website compliance (privacy policies, cookies), etc. Show less

London, United Kingdom

PROGRAM:• Working in a team of two, lead the development and implementation of a phased GDPR compliance program across all areas of the business (incl. business functions such as finance, HR, marketing, and product) supported with project-based workstreams, strategies, and tactics• Design templates and frameworks (e.g. privacy-by-design, DPIA, risk assessment matrix, definitions/glossary, data map visualizations) appropriate to the business and to be used for consistent GDPR… Show more PROGRAM:• Working in a team of two, lead the development and implementation of a phased GDPR compliance program across all areas of the business (incl. business functions such as finance, HR, marketing, and product) supported with project-based workstreams, strategies, and tactics• Design templates and frameworks (e.g. privacy-by-design, DPIA, risk assessment matrix, definitions/glossary, data map visualizations) appropriate to the business and to be used for consistent GDPR compliance implementation• Create internal governance policies and procedures for on-going data protection compliance with a view to launch across relevant stakeholders with applicable training and centralized resourcesDAY TO DAY:• Provide ad-hoc support/guidance to questions primarily relating to privacy/data protection from product teams and legal by consulting relevant media, academic, or legal (case law) resources• Begin carrying out audits across various business units and product lines by identifying key stakeholders in each team and conducting interviews to understand types of data processed, vendors, etc. and to fill in developed templates• Lead, coordinate, and produce answers from various product teams to support COPPA Safe Harbor certifications and reviews• Working closely with Infosec, lead the implementation of third party (vendor) data protection/security due diligence program• Develop and implement cookie compliance in full, including regular review cyclePOLICY/INDUSTRY RELATIONS:• Research and draft consultation responses and/or letters for the Irish DPC Consultation on Children; ICO’s AdTech Fact Finding Forum; CDEI Online Targeting; DCMS AVMSD Consultation• Research and produce a formal strategic recommendation with regards to various industry trade bodies and seals/certifications; begin undertaking review of various think tanks and lobby groups to formulate overall public policy and industry relations plan relating to overarching business goals Show less

London, United Kingdom

DATA PROTECTION & PRIVACY:• Develop GDPR implementation project roadmap to keep key senior stakeholders updated of work-streams; includes liaising with legal to develop viable implementation strategies and considerations around the handling of vendor contracts, client communications, data mapping, training, etc. for wider cross-functional EMEA organization• Review, feedback, and negotiate where necessary on contractual commercial agreements with external vendors and… Show more DATA PROTECTION & PRIVACY:• Develop GDPR implementation project roadmap to keep key senior stakeholders updated of work-streams; includes liaising with legal to develop viable implementation strategies and considerations around the handling of vendor contracts, client communications, data mapping, training, etc. for wider cross-functional EMEA organization• Review, feedback, and negotiate where necessary on contractual commercial agreements with external vendors and internal/external counsel (includes facilitating DPAs between vendors and legal departments)• Keep abreast of regulatory changes that might affect the business and/or industry by attending relevant events and provide internal business updates to senior stakeholders (e.g. ePrivacy Regulation, GDPR regulator guidance, UK CAP Code changes, etc.)• Active participation in the IAB Regulatory Affairs Council (both the IP & Brand Safety and the Privacy & Data Protection sub-groups), attending roundtable sessions and provide input into legislative frameworks at both the European and UK levelPRODUCT:• Develop and implement market on-boarding strategy to launch data targeting solution across five markets and six programmatic buying teams. This includes developing and managing monthly product/platform feedback sessions across ten markets and an external vendor• Generate other commercial offerings by conducting thorough market and vendor reviews while liaising with other stakeholders to ensure capabilities aligns with client strategy (or vice versa)• Project manage large-scale changes in commercial strategy across various internal stakeholders and external vendors• Research emerging technologies beyond digital advertising and develop POV documentation• Through critical analysis, propose and recommend strategies around various pillars that tie into current and future business objectives; including inventory, data and audiences, vendors/technologies, self-regulatory schemes, etc. Show less

London, United Kingdom

•Build out product roadmap for emerging products encompassing display, mobile and video channels•Launch new beta product offerings for Europe and provide support for sales teams and clients along with full analysis and feedback for product development•Roll out new point-of-interest mobile data and targeting capabilities throughout Europe•Evaluate and expand interactive video partnership and offerings into Europe•Establish solid working relationships across the… Show more •Build out product roadmap for emerging products encompassing display, mobile and video channels•Launch new beta product offerings for Europe and provide support for sales teams and clients along with full analysis and feedback for product development•Roll out new point-of-interest mobile data and targeting capabilities throughout Europe•Evaluate and expand interactive video partnership and offerings into Europe•Establish solid working relationships across the U.S. product teams as well as product marketing teams in order to communicate product development needs and key messaging for new products with a European focus•Work with senior counsel in developing and implementing contractual agreement for top tiered sellers who only surface blind and semi-blind domains in exchanges•Bring on new inventory supply sources including new European SSP integrations•Key contact for any product related questions Show less

London, United Kingdom

•Strategically and technically implement both open and private marketplaces across Sky Media digital properties•Provide quarterly reporting and trends relating to automated trading•Begin to grow automated trading offerings and revenues by establishing relationships with key trading desks•Participation in IAB Behavioural Targeting Council and provide input for regulatory and compliance legislature•Manage and operate behavioural targeting platform - liaise with… Show more •Strategically and technically implement both open and private marketplaces across Sky Media digital properties•Provide quarterly reporting and trends relating to automated trading•Begin to grow automated trading offerings and revenues by establishing relationships with key trading desks•Participation in IAB Behavioural Targeting Council and provide input for regulatory and compliance legislature•Manage and operate behavioural targeting platform - liaise with sales department to help understand and sell audience segments•On-going analysis of emerging digital advertising technologies•Key contact for any technical, operational and/or strategic enquiries Show less

London, United Kingdom

•Assist with and traffic online display, mobile and video-on-demand advertising campaigns•Monitor, optimize and update campaigns with new creatives across multiple adservers to ensure delivery objectives are met•Ensure technical specs are adhered to - emphasis on high impact campaigns•Provide reports (screen grabs, mid-campaign analysis, end of campaign analysis, etc.) for co-workers in timely fashion

Toronto, Canada Area

•Liaise and negotiate radio buys across Canada with both national and regional sales reps•Manage radio buying for own group of clients and buy radio in both major and minor markets•Investigate radio rep contacts as well as costs for clients in new markets•Provide reports (spend, pre-buy analysis, post-buy analysis, etc.) for co-workers in timely fashion•Continue to arrange radio promotions, set-up radio remote details, resolve vendor invoice discrepancies, input… Show more •Liaise and negotiate radio buys across Canada with both national and regional sales reps•Manage radio buying for own group of clients and buy radio in both major and minor markets•Investigate radio rep contacts as well as costs for clients in new markets•Provide reports (spend, pre-buy analysis, post-buy analysis, etc.) for co-workers in timely fashion•Continue to arrange radio promotions, set-up radio remote details, resolve vendor invoice discrepancies, input radio buys into Donovan Data Systems (DDS) and approve client billings on an on-going basis Show less

Toronto, Canada Area

•Begin to liaise and negotiate radio buys across Canada with both national and regional sales reps•Input radio buys into Donovan Data Systems (DDS) for client billing as well as approve all client billings•Resolve vendor invoice discrepancies as well as solve traffic problems•Provide reports (spend, reach/frequencies, etc.) for co-workers in a timely fashion•Arrange radio promotions and set-up radio remote details (grand openings, etc.)

Toronto, Canada Area

•Upload/input both specialty and network TV into DDS using Script•Evaluate make-goods and update systems•Resolve TV traffic discrepancies•Pull reports and evaluate ratings for post-buy reports

Master Of Laws (Llm) Via Distance Learning, Internet Law & Policy, Merit

DISSTERATION TITLE: Innovation vs. Regulation: Do We Need to Legislate Privacy & Security Controls in IoT? MODULES STUDIED: •Internet.

Advanced Diploma, Advertising, Dean'S Honours

•Dean’s Honours 2006-2009 •Andy Award 2009 for overall excellence in media studies •Participated in the Advertising Educators’ Association.

Ontario Secondary School Diploma, Ontario Scholar

•Honour Society 2002-2006 •Ontario Scholar 2006 •Business Certificate 2006 for focus on business studies and related skills