Lyndsie Ferrante Email & Phone Number

Greater Chicago Area

• Manage, plan and execute All-Star Game 2017 hospitality events to strengthen brand image in marketplace • Research, negotiate, and manage event vendors, sponsors and hospitality partners • Partner with key stakeholders across all brand channels to ensure events align with brand objectives to support business growth

Greater Chicago Area

Integrated Marketing & Global Communications• Managed strategic marketing programs for all luxury brands and implemented corresponding strategies that aligned with business goals and activated across channels: Direct Mail, Advertising, Public Relations, Digital Marketing, Social Media and Global Events • Developed and executed seasonal brand strategies and marketing summaries for all luxury brands with focus on client acquisition, growth and retention and brand awareness • Established benchmarks, metrics and improvement strategies to gain brand visibility and improve quantity/quality of marketing-driven client acquisition and retentionGlobal Events • Conceptualized, planned and executed global brand events to strengthen luxury image and enhance social impact and brand purpose• Activated and led 40+ annual sponsorships and partnerships for all Ralph Lauren stores, driving $1M+ annually in retail sales• Partnered with global stakeholders across all brand channels to develop, implement and analyze retail event strategies to ensure maximum client opportunity, brand recognition and business development, with focus on corporate philanthropy • Researched, negotiated and managed mutually beneficial partnerships with event partners, sponsors, vendors, charitable organizations and top clients across global marketsClient Engagement | Global Customer Experiences • Curated and developed immersive insights and strategies to measure, analyze and drive client acquisition, retention and reactivation, and sales growth in key business areas• Analyzed performance and impact of marketing initiatives on client development and customer behavior• Oversaw bi-annual New York Fashion Week fashion shows with unique experiences for top global clients Financial Planning & Control • Created, managed and optimized annual $5M+ Retail Marketing and Events budget for all U.S. retail stores • Reported monthly/quarterly/annual results and established controls for business processes

Greater Chicago Area

• Strategic client work including brand positioning, education campaigns and event planning• Secured and coordinate media opportunities in national outlets including NBC’s “TODAY,” the Associated Press, USA Today, Chicago Tribune and Chicago Sun-Times • Major clients: Kraft, National Pork Board, Oscar Mayer, Unilever

Washington D.C. Metro Area

• Analyzed documents and financial data for a single company insurance insolvency and its affiliates to advance the transfer of liability and assess financial damage• Researched hotel market industry across years in government agency per diem study to determine appropriate fiscal year 2002 lodging and meals allowance for federal travelers