Up and coming beauty brand with the ultimate goal of enabling others to express their individual beauty. Combines the Founder's diverse experience in makeup artistry, product development, and passion for the beauty industry.

• Lead new product development from concept (formula development, packaging, ingredient story) to launching of finished goods (testing and stability) for luxury skincare, OTC and wellness supplement products in over 14 global markets • Understand and execute products based on skincare and wellness trend analysis, ingredient and competitive research • Works closely with Regulatory, Marketing, Operations, Creative, Sales, International to ensure key milestones are met for flawless execution of launch

• Lead development of products and brands that drive growth and profitability within the Cosmetics, Nail, Skin Care, Hair Care, and Styling Tools categories. • Direct product development cycle from new product initiation to completion of production for all new product launches and revisions. • Manage development team to launch more than 300 SKUs; create action plans for the launch of approximately 50 – 75 products annually. • Partner with cross-functional teams to ensure successful launch and promotional requirements meet expected level of success for all new brands and products.

• Managed the product development process from formula concept to pilot production. • Collaborated with Marketing, Regulatory, Supply Chain, Quality, Sales, and R&D to develop formulas and technologies to support marketing objectives and future innovation.• Ensured cross-functional teams remained on track with ongoing projects and deadlines. • Managed product specification sheet, margin/cost sheets, and order commitments. • Developed innovative Research & Development ingredient platforms by researching new technologies, active ingredients, and competitive analysis. • Led internal communication with cross-functional teams regarding product briefs, formula evaluation, copy and claims, artwork, and regulatory deliverables.

• Led development of new product from concept to launch, including trend analysis, formula development, and launch timing. • Created concept and design briefs from competitive review, market trends, annual quantities, comparative costs targets, and board direction.• Promoted teamwork between assigned products/brands and intradepartmental NPD partners, including manufacturing, R&D, and markets. • Prepared global launch plans for key developments, new product launch presentations, and briefings for markets.

• Managed full development of new product concept to launch for Color category, including trend analysis, formula development, shade development, marketing, and launch timing. • Increased year-over-year sales for Color category by 30% with color restage in 2015.• Instrumental in developing marketing strategy for global launches (Asian Market release).• Created product development briefs, requests, and competitive analysis for new products and research while maintaining internal product samples for retains.

• Created product positioning, marketing, packaging features, enhancements, and timelines, as well as formula specifications and requirement benchmarks, packaging and target costs, key marketing ingredients, and functions.• Achieved multiple promotions with increased accountability during tenure. • Developed formula, packaging, artwork, copy, and usage guidelines for 19 new SKUs across 4 new product lines in the color, anti-aging, and hair care niches. • Led sales force, allocating workflow and overseeing performance to achieve optimal productivity and cost effectiveness.

• Created trade letters and product profiles including formula specifications and requirements, benchmarks, packaging and target cost, key marketing ingredients and functions • Supported marketing team with sales-focused copy for various site and social media initiatives • Coordinated and implement promotion and marketing initiatives for web campaigns • Partnered with Site Designer and Creative Director manager overall site functionality and customer experience • Assisted with Product Catalog including product descriptions, items sold online and product shots

• Achieved set personal monthly sales goals while supporting the goals of the team• Organized, prepared and participated in industry level events including trend shows• Initiated service consultations providing product knowledge, technique and outstanding customer service • Performed daily department maintenance tasks including re-merchandising, display, price markdowns and inventory