Lynette Asson Email and Phone Number

Brings 20 years experience in educational and trade show programming in the beauty industry and a thorough knowledge of the production process to New Place Collaborations, LLC. Current Clients:Crisis Center North Pittsburgh Festival Opera - http://pittsburghfestivalopera.org/Bayer Center for Nonprofit Management at Robert Morris UniversityWhat Now! How will the impending retirement of nonprofit leaders change the sector? Top Nonprofits - content, PR, event supportUptick Wellness3E NowStanding Firm Recent projects:Nordipipe/Norditube, Germany - event planning and promotionBongiovi Pasta Sauces - event media relationsGateway Medical Society - marketing planning and supportMission Vision - Grantwriting and Annual Year-in-Review magazine Good Looks Eyewear - Sunwear Fashion Events Nan Cohen Total Talk - PR, social media, book and radio show promotionSmart Divorce Institute - social media, event support, PRVOICe - Victim Outreach Intervention Center - marketing planUnited Methodist Church Union - branding, logo design, website updateFinancial Planning Association of Pittsburgh's SALUTING SERVICE event (May 22, 2012)Oakland Girls ChoirEquality PA for Evan Wolfson in PittsburghOther small arts and nonprofit organizationsProducer: Poets Corner Arts and Messiah Sing-Along ConcertLet Freedom Sing: MLK annual concertsOther projects: International Beauty Show - production, booking talent, event managementBoston: Emerson College - Expressions magazine Majestic Theatre issuePittsburgh: Foundation of Hope, ProArts (now GPAC), Shristi Dances of India.

• Managed two Adult learning facilities: Academy Baltimore and Academy Santa Monica.Managed Academy managers and Artistic Talent, responsible for all budget, marketing and seminars content. • Managed and was the project leader for the building of the new Santa Monica Academy and Salon. Developed all brand identity, web and social media. Executed the launch party with industry and local celebrities in attendance. • Was a key leader for Trend Zoom. A yearly international trend release 3 day event held in Cancun, Berlin, Germany, Valencia, Spain and Las Vegas, Nevada. Managed event logistics for production talent and guests for 7,000 international guests.

• Conceive and implement artistic programming for the educational and mainstage component of the International Beauty Shows in New York City (as a consultant 2003 & as a staff member previously) and Long Beach, CA, and haircolorUSA, Miami Beach, FL (1999-2001). • Introduce new programs and concepts, such as The Photoshoot Experience and three Hands-On Experience workshops on hair cutting, long hairdressing, and make-up.• Recruit international artists to bring global innovation and imaginative approaches to US shows. • Work closely with a board spectrum of artist-educators to carry out all aspects of programming, from targeting class content and model call to a smooth and efficient presentation. • Develop concept for mainstage theater and coordinate all aspects of production—audiovisual, lighting, and stage management—throughout budgeting, planning, and implementation.• Recruit and supervise a handpicked staff for on-site show duties.• Network and build relationships with industry manufacturers to encourage participation and support from throughout North America, Europe, and Asia.• Stimulate branding and marketing concepts for all print/video for show education programs.• Inaugurate videos to reinforce branding—image and identity of each show and guest artist. Reflect the diversity, range of industry participation, and cutting edge appeal of these events. Develop concepts and supervise content and editing.• Manage and oversee total budget of $350,000

Responsible for all aspects of two educational studios: Montvale, NJ, and Newburyport, MA.• Designed and implemented diverse educational menu of seminars, and training at studios.• Developed, trained team of 10 studio educators.• Created all marketing and support materials studios, seminars, and special events. • Coordinated international seminar events at studios.• Serve as educational spokesperson and educator at many events.• Managed and oversaw total studio budget of $450,000.Oversaw the “Professional Action Team” (PAT) 260 part-time, free-lance educators.• Designed and implemented visual image and support materials for the PAT Program.• Created policies and procedures, advancement levels, class formats, two-level training program.• Organized, planned all aspects of annual national training and updates for all PAT members, Miami ’96 and Los Angeles ’97. • Designed program brochures and implementation manuals.• Created database to organize and track training, fees, status, and progress. • Managed and oversaw $250,000 program budget.Other areas of responsibilities included:• National shows, International Haircolor Exchange, supported all show events, management of artist teams, model room/backstage coordination.• Hairworld ’96: oversaw all six international teams, backstage, model prep and stage coordination.• Represented Wella USA at annual international studio meetings.