Lynette Baker Email & Phone Number

Rochester, Ny, Us

• Be the first and primary contact a public official and community stakeholders have with the University. A key member of the GCR team to advance our mission to develop, build and maintain mutually beneficial relationships with public officials and community stakeholders at all levels and promoting RIT’s reputation and prestige as a community asset. • Registered NYS Lobbyist• Work with the Director, Community Relations to recruit students and manage student lobby days in Albany and Washington D.C.• Work with contract lobbyists in Albany and Washington, DC.• Work with the events team to assist with logistical arrangements, prepare materials and itineraries, and process details associated with visits by government officials and community leaders touring RIT facilities to become familiar with capabilities and programs.• Responsible for daily management and oversight of GCR social media account including requests for information that come in via social media.• Design and create ads for GCR/RIT’s sponsorship of community events and develop creative concept.• Coordinate GCR participation in community events, on and off campus, including interfacing with the host organizations to joint and sourcing/communicating with attendees.• Work with the entire GCR team, and university wide departments, to highlight economic development initiatives, including but not limited to, new construction projects, economic impact reports, faculty and student research accomplishments, etc. • Promote GCR managed events (IMAGINE RIT, Brick City Homecoming Weekend, etc) on appropriate platforms via social media, internal and external listservs, RIT newsletters, etc.• Work with the VP and outside counsel to maintain the list of RIT’s registered lobbyists.• Assist with bi-monthly lobbying report collection.• Draft bi-annual university wide lobbying/campaign related activity memo and reportable relationship memo from the VP.

•Manage multiple stations, resources and projects concurrently to ensure successful completion of station research, insights and analytics projects•Be accountable for the overall management of research and insights projects, including timeliness, quality, relevance and client value•Provide research to assist Sales and Management in selling the station •Understand and interpret client needs to create proposals and collaborative projects.•Support sales and management in the generation and achievement of their established goals to sell television spot advertising, digital media and other sales programs •Create executive-level presentations that include actionable insights and strategic recommendations•Maintain an overall knowledge of current clients and top prospects to assist in developing account strategies•Evaluate research tools and emerging technology and coordinate vendor relations•Ensure strong operational processes are in place to deliver across all areas of responsibility•Create and maintain historical and current ratings tracks for competing broadcast and cable networks•Compile weekly ratings reports for the company•Aid in analysis and storytelling through the use of qualitative and quantitative data

• Direct and coordinate agency public relations, media relations, marketing, communications, traditional and social media, and community outreach functions.• Manage grants received. Track reporting requirements and deadlines.• Research and develop strategies which identify possible grants. Interpret RFP, write, and submit grant applications ensuring accuracy and consistency.• Create and develop new programs and products. Manage sales to for profit companies. • Ensure compliance to Local, State and Federal agencies requirements for grants, advertising, and operations.• Develop and manage PR and marketing staff and department budgets. Direct advertising agency activity.• Research and develop strategies which identify sales and marketing opportunities. Maintain messaging and branding consistency. • Create and update agency Communications/Marketing and Crisis Communication plans at least annually. Contribute to preparation of annual agency Strategic Plan. •Plan and coordinate public affairs and communications efforts to include media, public relations and local community outreach. •Serve as company spokesperson, interviewed by news media over 50 times per year.•Write and edit copy for quarterly newsletter, brochures, website, and email blasts. • Manage grant coordination and compliance.• Identify news stories and ideas for media. Write press releases and pitch topics to radio, tv and print outlets. • Oversee creation of audio and video commercials, video content for website/ YouTube channel to include scripting, production, and editing support. •Serve on Communications groups/committees for National Foundation for Credit Counseling. Asked to speak to national membership on communications topics including media relations. •Report activities and results to Board of Directors- Marketing Committee

•Built relationships with viewers, community leaders, sales reps, syndication, NBC network, ad agencies and other media, aiding in negotiations, operations and marketing/PR. • Monitored compliance with FCC and Federal Government laws on broadcast and children’s programming, managed Public File.•Worked with ad agencies to plan ad campaigns and promotions, wrote copy for promos.•Negotiated with sales reps from national syndication companies to purchase programs and digital networks, reaching equitable agreements and staying under budget.•Managed multi year project of public notification of digital conversion, including education and compliance with Federal regulations. Spoke at events to educate public.• Served as a media/public contact for company.•Managed station’s social networking via Facebook and Twitter, updated programming areas of website.•Took part in generation of ideas for news special programming through to actual airing.•Participated in the planning and execution of two major telethons each year- Children’s Miracle Network and Jerry Lewis MDA.•Manage and Develop programming staff and budgets.

Norwalk, Ct, Us

Wrote television industry related articles for publication

Stamford, Ct, Us

•Managed WRWB programming, marketing/promotions, public relations, human resources departments/staff and day-to-day operations.•Defined the strategies used in generating public awareness, including public relations and marketing/promotions. Wrote copy and had final approval of all materials.• Ensured compliance with all local, state and federal regulations.•Developed and implemented annual marketing plan designed to increase awareness and viewership.•Negotiated contracts and purchased programming within an annual budget•Wrote press releases and maintained PR contacts within Rochester and regional/national media and organizations. Developed and published PR pamphlets for public distribution.•Planned and executed community events aimed at generating awareness.•Acted as company contact with community, media, ad agencies.•Supervised all elements of station website, including design and content.

Stamford, Ct, Us

•Managed all functions related to local cable programming ensuring smooth operations including event planning, programming, public relations, and marketing/advertising.•Created, launched WRWB-TV, a new local channel, the first cable affiliate for WB Network, paving the way for broader distribution nationally on cable.•Served as a company contact, addressing questions from community and media.•Wrote press releases and copy for commercials, created brochures for media outlets and community distribution.•Created cable channel lineups and ensured compliance with all local, state and federal regulations.•Co-managed 20-person Master Control Dept, including hiring and training.

Taught conversational English to university students

Non-Profit Management

Ba, Radio/Television