Lynette Baker Email & Phone Number

Rochester, NY, US

• Be the first and primary contact a public official and community stakeholders have with the University. A key member of the GCR team to advance our mission to develop, build and maintain mutually beneficial.
• Registered NYS Lobbyist
• Work with the Director, Community Relations to recruit students and manage student lobby days in Albany and Washington D.C.
• Work with contract lobbyists in Albany and Washington, DC.
• Work with the events team to assist with logistical arrangements, prepare materials and itineraries, and process details associated with visits by government officials and community leaders touring RIT facilities to.
• Responsible for daily management and oversight of GCR social media account including requests for information that come in via social media.

• Manage multiple stations, resources and projects concurrently to ensure successful completion of station research, insights and analytics projects
• Be accountable for the overall management of research and insights projects, including timeliness, quality, relevance and client value
• Provide research to assist Sales and Management in selling the station
• Understand and interpret client needs to create proposals and collaborative projects.
• Support sales and management in the generation and achievement of their established goals to sell television spot advertising, digital media and other sales programs
• Create executive-level presentations that include actionable insights and strategic recommendations

• Direct and coordinate agency public relations, media relations, marketing, communications, traditional and social media, and community outreach functions.
• Manage grants received. Track reporting requirements and deadlines.
• Research and develop strategies which identify possible grants. Interpret RFP, write, and submit grant applications ensuring accuracy and consistency.
• Create and develop new programs and products. Manage sales to for profit companies.
• Ensure compliance to Local, State and Federal agencies requirements for grants, advertising, and operations.
• Develop and manage PR and marketing staff and department budgets. Direct advertising agency activity.

• Built relationships with viewers, community leaders, sales reps, syndication, NBC network, ad agencies and other media, aiding in negotiations, operations and marketing/PR.
• Monitored compliance with FCC and Federal Government laws on broadcast and children’s programming, managed Public File.
• Worked with ad agencies to plan ad campaigns and promotions, wrote copy for promos.
• Negotiated with sales reps from national syndication companies to purchase programs and digital networks, reaching equitable agreements and staying under budget.
• Managed multi year project of public notification of digital conversion, including education and compliance with Federal regulations. Spoke at events to educate public.
• Served as a media/public contact for company.

Norwalk, CT, US

Wrote television industry related articles for publication

Stamford, CT, US

• Managed WRWB programming, marketing/promotions, public relations, human resources departments/staff and day-to-day operations.
• Defined the strategies used in generating public awareness, including public relations and marketing/promotions. Wrote copy and had final approval of all materials.
• Ensured compliance with all local, state and federal regulations.
• Developed and implemented annual marketing plan designed to increase awareness and viewership.
• Negotiated contracts and purchased programming within an annual budget
• Wrote press releases and maintained PR contacts within Rochester and regional/national media and organizations. Developed and published PR pamphlets for public distribution.

Stamford, CT, US

• Managed all functions related to local cable programming ensuring smooth operations including event planning, programming, public relations, and marketing/advertising.
• Created, launched WRWB-TV, a new local channel, the first cable affiliate for WB Network, paving the way for broader distribution nationally on cable.
• Served as a company contact, addressing questions from community and media.
• Wrote press releases and copy for commercials, created brochures for media outlets and community distribution.
• Created cable channel lineups and ensured compliance with all local, state and federal regulations.
• Co-managed 20-person Master Control Dept, including hiring and training.

Taught conversational English to university students

Non-Profit Management

Ba, Radio/Television