Develop and implement digital marketing strategy:• Plans and executes all web, SEO/SEM, database marketing, email, social media advertising campaign.• Designs, builds, and maintains social media presence.• Measures and reports performance of all digital marketing campaigns and assesses against goals(ROIand KPI)Provide insights and assist planning for Chinese market:• Market research• Develop overall strategy and executional plans related to mass media, digital /social media, and publicrelations.

Online Paid Advertising:• Developed multi-platform marketing strategy such as Google Ad advertising, which increased websitevisitors from 1,200 to 9,500/month in two months.SEO Marketing:• Optimized websites with relevant keywords and improved formatting, decreasing bounce rate from56% to 40%.Social Media Management:• Created LINE and WeChat lucky draw event, collecting 250 customers in the first two weeks andbuilding the new communication channel with younger B2C customers.• Updated and posted daily Facebook pitched new products and drew the visitors to the website.Email Marketing:• Created company's integrated B2B email marketing plan and recruited 350 new agents

Market Research:• Conduct market and competitive analysis and create competitive differentiation materials for theproduct.Product Marketing:• Define launch campaign for new products to increase brand exposure.• Develop products communication strategy in the market through effective positioning.• Create marketing material such us brochures and sales kits for clients and consumers.• Develop packaging and pricing to optimize revenue generation in the target audience.Social Media Management• Created marketing campaigns and handling social media, public relation efforts, and content marketing.

• Responsible for developing global product strategy of General Electric Blood Glucose MonitoringSystem, which increases sales in existing markets, and expand sales into new territories.• Led the design and R&D team to create the impressive brand new image an brand specification forglobal market.• Provided 45 sales distributors with marketing supports to increase 28% in annual sales.• Made promotion plan for retail stores and develop digital marketing on social media such as WeChat.

• Made new advertising plans such as TV commercials, digital marketing, and print ads to increase thebrand value.• Organized 4 B2C exhibitions annually with approximately 3,000 attendees in China to build brandawareness among customers.• Develop innovative new products grounded in clear understanding of customers needs

• Implement and oversee production of advertisements and graphics to ensure total alignment withbrand guidelines.• Provided sales team marketing support to promote Pepsi Cola in Taiwan market.• Develop and executed 4Ps strategy for Pepsi Cola.