Lynette Denson Email & Phone Number

Basking Ridge Nj

PROFESSIONAL EXPERIENCEManagement Experience:~Successfully managed $280 million in sales for 2014 & $289 million in 2015.- Responsible for 7 new home communities with a staff of 13 Sales Consultants. - Critical role in pricing/lot premium/option margin strategies that successfully increased overall gross margins through territory.Increased gross margins at minimum 6% in 2014.- Responsible for the oversight on online marketing; MLS, Zillow, Trulia as well as Realtor outreach programs.- Experienced in New Community start-ups with a successful track record on planning, marketing and bringing the community to market.~Broker of Record for 6 Pulte Group entities in both NY/NJ. Manage the licenses of 35 real estate agents across 30 communities~Managing the planning, development, execution and delivery of sales & business strategies. ~ Recruitment of Top Producing Talent.

Sales Experience• Have sold over $150 million in real estate. Top Producer and Member of $5 - $25 Million Dollar Club for SAM Awards since 2004. Experienced selling in various first time homeowner, active adult, and luxury markets. Ability to build and manage a pipeline effectively. Excellent at discovering and eliminating objections. Skilled closer. Maintain industry trends and company standards. Marketing Experience:• Initiated the use of Internet marketing via Trulia.com, Realtor.com & Zillow.com.• Experienced in development of marketing plans for various industries ~ Designed seminars various market segments; EZ Move Seminar for the Active Adult market; First Time Homeowner Seminar. ~ Designed and created marketing materials such as flyers, postcards, newsletters, & brochures. Event planning: sales & prospecting events; Realtor events, business “Grand Openings”; fundraising. Developed email marketing campaign, media kits and press kits. Maintaining website integrity. Internet marketing. Website development. Created copy and designed ad space.

Macungie, Pa

Management Experience:• Managed the maintenance of luxury rental property. Prepared new & renewal lease agreements, move-in packages, lease extensions, month-to month lease notices and structuring new resident files. Maintained weekly traffic reports for advertising and marketing; weekly inspection reports for the maintenance of community; move-in inspection reports and vacant apartment inspection reports. Sales Experience:• Responsible for residential rentals as well as the development and execution of their corporate rental program. Made follow-up calls to prospective residents, area businesses and realtors. Marketing Experience:• Developed marketing plans for three of the Fieldstone Associates luxury apartment complex which consisted of community involvement programs, local sports sponsorship and cross promotion with local businesses. Created resident fliers, newsletters and coordination of resident clubhouse reservations and resident parties and events.

Bronx, Ny

Management Experience:• Responsible for weekly progress reports on individual staff members. Recruitment of prospective hires. Trained staff. Sales Experience:• Responsible for obtaining the largest account in company’s history, multiplying sales by 6 times in 6 months. Researched area employers in appropriate industries/sectors via Internet, networking and telephone directories. Initiated business sales cold calls and made sales presentations. Established relationships and understanding of prospective employer’s company operations, their products and their employees. Marketing Experience:• Developed and implemented marketing plan, business strategy, and marketing tools for department. Developed and coordinated participatory educational programs for client’s company employees. Planned and coordinated “Employee Open House,” onsite orientation, intake, and registration procedures to accommodate companies and employees. Planned and coordinated “Quarterly Employer Luncheon,” quarterly luncheons for prospective clients. Speaker at “Employee Open House” and “Quarterly Employer Luncheon.”

Certificate, Nj Real Estate Broker

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Education record

Bachelor Of Arts, Mass Communication/Media Studies

Bachelor'S Degree, Communication And Media Studies