I have a bachelor's degree in Natural and Applied Science from Florida International University, and I am currently an Information Officer at MDPD, where I develop and execute marketing strategies on various platforms. My core competencies include creative collaboration, data analysis, and campaign management.In my previous roles as a Marketing Manager and a Digital Marketing Strategist, I created, edited, and published engaging content for different industries, using SEO methods to increase site traffic and revenue. I also maintained a cohesive strategy across all platforms to increase brand awareness and customer loyalty. I am passionate about connecting with communities and building meaningful relationships through dialog and messaging. I can bring diverse perspectives and experiences to the team, as well as a keen eye for trends and opportunities.
Mdpd
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Information OfficerMdpd Mar 2023 - PresentMiami, Florida, United States- Develop and execute social media strategy on various platforms including Instagram, Facebook, Twitter, and more.- Create and share engaging daily content.- Build meaningful connections and encourage community members through dialog and messaging.- Measure success of social media campaigns using KPI's.- Stay on top of social media trends.
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Marketing ManagerCreative Core Aug 2022 - Dec 2022Miami, Florida, United States- Created, edited, and published engaging photos, videos, and reels on Instagram, Facebook, Twitter, and TikTok- Maintained a cohesive strategy across all platforms to increase brands awareness. Platforms include Instagram, Facebook, Twitter, TikTok, Pinterest, Youtube, and Google my Business - Managed email marketing strategy for all social media accounts using constant contact: Including planning emails, creating email designs and content, delivery, creating email header, and reporting on email metrics - Planned and researched content in line with the marketing calendar and the latest trends- Develop tactics for growing followers and engagement across accounts- Utilizing SEO methods to increase site traffic.
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Digital Marketing StrategistMarketed Digital Jun 2020 - Jul 2022Miami, Florida, United States- Designed a cross-channel social media strategy on Facebook, Instagram, Twitter, and Pinterest, resulting in 20% increase in monthly revenue- Generated, edited, published, and shared content daily for different industries- Maintained a cohesive strategy across all platforms to increase brands awareness - Respond in a timely manner to customer queries and comments across all platforms - Used Google Analytics to effectively measure KPI’s- Leveraged customer insight and monitored the competitive landscape and market conditions to identify opportunities, issues, and risks.
Lynette Gonzalez Education Details
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Natural And Applied Science
Frequently Asked Questions about Lynette Gonzalez
What company does Lynette Gonzalez work for?
Lynette Gonzalez works for Mdpd
What is Lynette Gonzalez's role at the current company?
Lynette Gonzalez's current role is Information Officer @ MDPD | Marketing Strategy and Execution.
What schools did Lynette Gonzalez attend?
Lynette Gonzalez attended Florida International University.
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