Lynette Kwan Email & Phone Number

Singapore

Singapore

Singapore

Developed and drove change management and internal communication efforts to instil sense of purpose, bolster employee engagement and reinforce desired culture and behaviorsBrand guardian to guide and drive alignment with cross-functional teams' applications of brand guidelinesSupported senior leadership in employee communications and engagement including.

Singapore

Singapore

Led internal and external communications, including campaigns or events, lead generation and stakeholder management (Achieved Fundraising Target: +39% in first 6 months and +175% YoY)Partnered cross-functional teams to align and communicate on priority areas internally and externallySpearheaded full scope of rebranding for the organisation.Appointed.

Singapore

Planned and executed integrated marketing plans from managing of A&P budget to all go-to-market strategies including ATL and BTL brand activations (ie. PR, media and blogger events, advertisements, Point of Sale Materials, digital/social media).Responsible for P&L, profitability and innovations of assigned brands.Analysed market, consumer and competitor.

Singapore

Managed key client accounts across different areas of PR, including media pitches, media relations, press events, social media and employee communications.Developed and distributed media kits for distribution.Conducted research including comprehensive media coverage reports and competitor analysis.

Singapore

Assisted in development of brand strategies for assigned clients, including brand standards, style guides, creative briefs and events.Researched and pitched to new business prospects.Conducted research including industry trends and competitor analysis.

Singapore

Developed and managed Groupon’s social media platformsConceptualised tactical campaigns for clients and merchants