Lynette Kwan Email & Phone Number

Singapore

Singapore

Singapore

Developed and drove change management and internal communication efforts to instil sense of purpose, bolster employee engagement and reinforce desired culture and behaviorsBrand guardian to guide and drive alignment with cross-functional teams' applications of brand guidelinesSupported senior leadership in employee communications and engagement including crafting of leadership messages, rolling out key initiatives and campaigns to >600 HQ staff, and designing and organising events from end-to-end.Co-led shaping of organisational culture to transform our way of working, and develop change management plans to get buy-in and facilitate adoption of new and existing interventionsInitiated and spearheaded Employer Branding and recruitment marketing efforts to support talent attraction strategies; +142% YoY in LinkedIn followers and contributed to the winning of ‘LinkedIn Talent Awards 2021 Rising Star’

Singapore

Singapore

Led internal and external communications, including campaigns or events, lead generation and stakeholder management (Achieved Fundraising Target: +39% in first 6 months and +175% YoY)Partnered cross-functional teams to align and communicate on priority areas internally and externallySpearheaded full scope of rebranding for the organisation.Appointed Executive Secretary to Board of Directors and Audit Committee to support corporate governance and internal audit.

Singapore

Planned and executed integrated marketing plans from managing of A&P budget to all go-to-market strategies including ATL and BTL brand activations (ie. PR, media and blogger events, advertisements, Point of Sale Materials, digital/social media).Responsible for P&L, profitability and innovations of assigned brands.Analysed market, consumer and competitor research and data to drive actionable insights to inform marketing strategies.Responsible for significant growth in assigned brands (+31.8% YoY for CLIO Cosmetics, +69.4% for adidas Bodycare with COTY brands doubling the total SG Cosmetics market).Underwent the transition of the business from a distributor, Starasia Distributions, to medium sized cosmetics principal to Global No. 3 beauty multinational company with the acquisition of Procter & Gamble (P&G) Beauty.

Singapore

Managed key client accounts across different areas of PR, including media pitches, media relations, press events, social media and employee communications.Developed and distributed media kits for distribution.Conducted research including comprehensive media coverage reports and competitor analysis.

Singapore

Assisted in development of brand strategies for assigned clients, including brand standards, style guides, creative briefs and events.Researched and pitched to new business prospects.Conducted research including industry trends and competitor analysis.

Singapore

Developed and managed Groupon’s social media platformsConceptualised tactical campaigns for clients and merchants