Lynette Mayer Email & Phone Number

Redhill, Gb

London, England, United Kingdom

"We're more2 - a team of proven and experienced data-driven marketeers who help our clients make better decisions to grow faster. We do this by putting customer-centric analytics at the centre of every decision they make. We partner with over 100 brands so have the deepest experience of what works. We combine strategic thinking with operational excellence powered by the world’s leading technology, to help you trade more intelligently"

Higher level Teaching assistant / Cover supervisor- Providing Cover and teaching across KS1 & KS2 - Rwi phonics trained - Hlta status awarded July 2021

Redhill, England, United Kingdom

- Working as TA supporting the class teacher, providing cover & helping within the wider school community whilst maintaining awareness of safeguarding responsibilities, school values and the wider curriculum.- HLTA (Higher Level Teaching Assistant) status awarded July 2021- Predominantly teaching in Key Stage 1 to facilitate teacher release time & emergency cover - Class based support for the teacher in core subjects paying attention to special educational needs pupils- Assessing, planning & delivering interventions for the children (Speech and language, phonics, maths, fine motor skills, arithmetic, spelling)- Read Write inc. trained - delivering daily teaching of the phonics scheme- Warm & nurturing attitude within a team, jumping in to help out when required- First aid trained - mostly administering a wet paper tissue and occasional plaster- Teaching remotely on Google classroom/MS Teams

Redhill, England, United Kingdom

- Setting up & running my own business whilst caring for a young family including business accounts, marketing & client requirements- Working with Ofsted and their meticulous inspection process, receiving an “Outstanding” accreditation- Completing all the paperwork associated with Ofsted/Council policies & procedures- Caring for children, paying attention to the EYFS guidelines to ensure children thrive and develop- Using lots of my former skills negotiating contracts (with parents) & working under pressure, dealing with toddler temper tantrums, multi-tasking 6 children, parents demands and maintaining individual routines (whilst staying sane)

- Working with the Head of B2B to create a specialist B2B department within the company (including creating systems, procedures & recruiting the team)- Managing and motivating my team of 5 (2 Managers, 3 Execs)- Pitching for new business, then negotiating service level agreements, contract negotiation/resolving any issues that may arise- Manage the day to day running of key media accounts (Strategy, media planning/schedules, buying, end of campaign reporting)- Financial budgeting, forecasting, client profitability/team structure analysis and reporting- Understanding target audience behaviour, strategic direction and response to client briefs both face to face and via conference calls within brand guidelines- Liaising with investment teams (TV, Outdoor, Press, Radio, Digital) to ensure smooth delivery of client schedules- Oversee projects (such as Wimbledon Tennis) cross-platform sponsorship deals & trade exhibitions working with media partners, clients and suppliers- Maintaining relationships with suppliers, negotiating rates/cross platform sponsorship opportunities and special projects

Key Clients – Cadbury, Renault, L&G, Britvic, Volvo Construction Equipment, Bayer and New Holland Key Responsibilities:- Plan and manage media schedules in the B2B sector, understanding target audience behaviour and their media consumption- Creating and presenting strategy documents and post campaign analysis to clients and sell in additional services where possible- Identifying new business opportunities, involvement in the pitch process and subsequent contract negotiation (if the pitch is successful!)- Liaise with the Carat network for group clients to ensure an integrated consumer/trade campaign, attending joint meetings, pitches and brainstorming sessions- Negotiate with suppliers over cost, position, colour, editorial and any other added value aspects when planning/booking advertising- Monitor competitor activity and present back to clients, adjusting their campaign where necessary- Management of clients within group in terms of spend and company forecasting- Management of international campaigns briefed from Carat Wiesbaden e.g. Shimano (Consumer campaign) and Hannover Fair (B2B campaign)- Regular overseas travel to support international client sites

Croydon, England, United Kingdom

- Planning group wide campaigns both nationally and locally across all mediums especially national press, radio and TV, maintaining an integrated company approach with DM and visual merchandising- Working with the media/creative agencies, reviewing their proposals against selected target market, audience profile- Co-ordinating & booking schedules for store specific events e.g. one day spectaculars- Manage supplier funded advertising across the perfumery, electrical, & Audio/TV departments- Maintain a tight control over the advertising budgets- Negotiate annual rate increases and building/maintaining supplier relationships- Monitoring changes within the media landscape and amending media selection as appropriate- Constant evaluation considering return on investment for future campaigns- Manage advertising of the Wedding Gift Service authorising attendance at ExhibitionsAd–hoc. projects – e.g. organising “Win a Smart car” and a “Win a BMW” promotion

Reigate, England, United Kingdom

Planning/Buying - including regional and national press, magazines, radio, leaflet drops, poster sites, and online. Occasionally more ambient media is considered, including pavement artists and body paintersCreating and presenting media proposals to clientsTrend analysis - Maintaining constant awareness of industry trends and media opportunities within the relevant media topology, analysing their effectiveness for the clients’ products and campaign objectivesWriting and conducting internal training sessions up to professional level on several Microsoft products, most notably MS PowerPoint, MS Word and MS Excel