Lynette Steinhauser Email & Phone Number

Downers Grove, Il, Us

Hillside, Illinois, United States

• Developed and implemented project services to new and existing clients.• Acted as the day-to day-contact for large business clients. Focused on execution and project management.• Responsible for developing, defining, scoping, and documenting project requirements, as well as implementing the project and program services both internally and with the client. • Managed the delivery of a wide variety of project types (Marketing Collateral, Reports, Project Documents, Direct Mail, and related components, etc.).• Worked closely with inter-departmental teams in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project. • Identified new opportunities and implemented strategies to drive future demand of company products and services that increased sales revenue and improved profitability. • Provided regular two-way communications between the client and internal teams to provide a strong team representation and deliver against client expectations.

Chicago, Il

• Developed, planned and executed the strategy for building new partnerships and adding new clientele. • Identified and implemented new lines of business/new products to capture a larger portion of market share. • Developed and implemented new shipping, storage and procurement model to gain efficiencies within the business.• Personally, grew large/key accounts by over 25%.• Developed SWOT methodologies, and response to competitive landscape. • Implemented marketing/sales plan to increase inbound leads to support initiative of increasing new business by over 35%.• Launched new product categories and doubled yearly sales goal by 100% within the first year.• Brought in $800,000 from 2015-2019, growing the business an average $200,000 yearly.

Lombard, Il

• Led the marketing department, responsible for all activities related to planning and implementation of the overall marketing plan, strategy and achieving targets while reporting to the Vice-President.• Directed, planned and implemented the Center’s advertising, media buying, public relations, total budget management, event planning/execution, and visual merchandising. • Devised and implemented launch strategy for new marketing campaigns, including branding and promotional components across the organization and with outside business partners.• Secured over $250,000 in annual sponsorship income with partners such as Advocate Good Samaritan Hospital, American Lung Association, Kia, LOFT, Lands’ End, Midwestern University, etc. (reached and exceeded quarterly goals).• Secured partnerships to align Yorktown Center with local and nationally recognized brands in order to elevate the brand identity of the center. Acted as the Relationship Manager for the partnerships which included Susan G. Komen For the Cure, Shedd Aquarium, the Museum of Science and Industry, Brookfield Zoo, etc.o Created marketing programs with local city and county officials for the Center promoting it as the premiere destination in DuPage County for retail, dining, entertainment, and lodging. • Created and implemented all marketing programs to support Center leasing effort, including advertising, direct mail, publicity, e-blasts, digital/social media, brochures and collateral, signage, website, events, and associated items. • Successfully developed and launched a comprehensive digital strategy including website, social media, email campaigns, etc. o Conducted ongoing analysis to improve channel performance. o Successfully executed a comprehensive digital marketing strategy including paid, owned, and earned components.• Managed and directed vendor partners to ensure high level of deliverables, through development and ongoing monitoring of KPIs.