Lynette Woods Email & Phone Number

Lytham St. Anne’S, England, United Kingdom

Lytham St Annes

Responsible for management of all search marketing activity to ensure high quality traffic is driven to the website. Role includes; paid search campaign creation, strategy and optimisation (including search, Google shopping and remarketing), as well as campaign analysis / reporting and managing / monitoring budgets; ensuring the website conforms to best SEO practises; undertaking regular reporting on eCommerce trading and all digital marketing activity; project management and co-ordination of processes for partnership with NEXT; and management of affiliate programme.

Preston, United Kingdom

Main responsibilities include the daily management of the internal PPC account; monitoring the day to day performance and optimisation of campaigns, the implementation of new PPC techniques and strategies, reporting on weekly and monthly performance and the creation of new campaigns, keywords, ad copy and landing pages; including setting up GA tracking and response codes. Minor duties include assisting with the approval of news articles and creation of blogs for the SEO strategy, affiliate commission validation and invoice checking, as well as supporting with the creation and updating of content for the website by working with html code.

Manchester, United Kingdom

Key responsibilities include: driving online traffic through Paid Search via keyword generation, writing ad text copy and maintaining up to date destination URLs. Reporting on daily spend and revenue through Google Analytics. Management of the affiliate programme and communication tools. Assisting in the implementation of the SEO strategy and copywriting online content for the company website and blog. Coding html affiliate emails and website articles and creating voucher codes. Developing strategy for social media channels and engaging with customers. Managing and maintaining email and direct mail mailing lists.

Preston, United Kingdom

Trained in handling enquiries, complaints and refunds independently and in an effective manner. Succeeded in showing initiative and adapting knowledge of the company to customers' various needs. Experienced in communicating with a wide range of people; customers of different ages and backgrounds as well as colleagues and management at different levels, both verbally face to face and on the telephone. Successfully communicated with other members of the team and with different departments of the store to efficiently solve customers' enquiries and complaints.

Preston, United Kingdom

Assisting in focusing the company's marketing communications activities, sales experience contacting potential clients, analysing and evaluating current situation of the company and competitor analysis, formulating and implementing a marketing communications plan and evaluating applied activities.