Lead growth of $60M Series D company across three business channels. HealthJoy’s mobile application creates an intuitive, connected healthcare experience that takes the confusion and complexity out of healthcare by connecting its members with the right benefits at the right moment in their care journey.Lead a team of 20 marketers to drive revenue throughout the buyer journey and promote product innovations to further HealthJoy's mission.

Hologram is a global cellular SaaS platform for IoT devices, including scooters, smart buildings, etc. Venture-backed by Tiger Global $65M Series B and Winner of Inc's Best Workplaces & Best in Business awards, Hologram's growth is outpacing the exploding IoT industry.As marketer #1, I developed the GTM strategy, increased ARR pipeline by 134% and recruited and led the Marketing team from zero to 16. GTM strategy included integrated campaigns all phases of the buyer journey from awareness and consideration to sales enablement and customer engagement with the product.- Grew and led team across Product Marketing, Demand Gen, Content and Marketing Operations to effectively scale Marketing.- Expanded Demand Gen strategy to events, PR and AR. Raised the PR profile of Hologram to garner 120 articles/year, syndicated content, won numerous innovation awards, Inc Best Workplaces and Inc Best in Business.

Venture-backed by General Catalyst with $24M in funding, Truss is a marketplace for leasing office space and SaaS platform for brokerages. I developed the go-to-market strategy from the ground up for the launch of ten local markets while growing the marketing team to seven people. Marketing strategy drove an increase in leads by 1200%, a decrease in CAC by 50% and accounted for 83% of lease volume.- Recruited, hired and led team across Content, Demand Gen, PR, Events and Lifecycle marketing. - Built content strategy to produce integrated campaigns including an award-winning demo video, email, and blog, improving SEO rankings by more than 300%-Built thought leadership strategy to raise the awareness profile with placements in Inc., Forbes, Business Insider, NBC, Crain’s etc.

Healthcare navigation platform backed by 7wire Ventures with $10M and acquired by Virgin Pulse. My role as VP Marketing led member communications for current customers and sales enablement for prospects. - Implemented product marketing strategy in app, driving 11x greater user engagement.- Developed integrated marketing strategy across digital channels.- Led transition of Martech stack to Marketo to enable personalized marketing automation

Hired to launch the digital mortgage and grew revenue to $778M. Executive-facing role building brand strategy for digital & offline channels, including implementing process to scale integrated marketing. - Owned go-to-market strategy for key product launches to increase engagement and conversion. - Managed building authentic brand voice across digital channels, growing email channel by 320% and expanding social media reach by 56% YOY. - Managed media strategy for announcement of Guaranteed Rate Field.

Led Marketing at TicketsNow, a startup acquired by Ticketmaster and grew the business to $482M. Managed brand strategy, digital customer acquisition and retention. Lead team of channel managers, agencies and vendors with $60 million dollar budget to drive positive marketing ROI, resulting in 50% YOY revenue growth in 2013.

Promoted and expanded management to include email, PR and social media strategy.

Manage affiliates, display advertising, brand strategy and merchandising promotions at TicketsNow.

Lead the management of the Brand portfolio for Chicago Tribune Interactive by developing strategic brand and promotional campaigns. Digital media strategy included display advertising and paid search campaigns.

Digital marketing manager as part of a 15 person team managing $100 M marketing budget. Developed media strategy to reach customer segments, negotiate and buy display advertising that drove a positive return on ad spend.